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27th March 2019 Yorkshire Leadership Group 1

We would love to welcome you to our Yorkshire Leadership Group. It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:

8.15 Breakfast

Masterclass from Shay McConnon on Engaging Your Workforce (details below)


Peer group issues session

4.30 Close

Taster session available £125+vat

For further details and place reservations:

Denis Kaye at

Lisa Lister at


Morning masterclass:

The How to of Employee Engagement

Grow not only Leaders but Leadership

The greatest source of inefficiency for most organisations lies in working relationships

  • 75+% of people leave jobs because of relationship issues
  • A typical manager loses 25% of his/her day to unnecessary conflict
  • Only 30% of people trust their bosses

Despite billions being spent on leadership, we keep on having the same old costly people problems – conflict, mistrust, low morale and disengagement.

This is an old problem that requires a new approach, a different style of leadership, a culture that breeds openness, trust and engagement.

Shay McConnon will give you practical ways to create the culture of engagement where staff are happy, engaged, well led and productive. He specialises in mind set and behaviour change i.e. bringing about the change rather than talking about it – transformation rather than information.

The business case for employee engagement has been made, but people struggle to create it. Shay will share with you his approach for a multi-generational workplace. He will give you practical examples and tools you can use immediately to engage your staff and get them taking ownership for their issues. Shay gives you not only the Why and the What, but the How to for creating the workplace of the future, now.

Learn how to embed the What am I going to do? not What is management going to do? mind-set and the difference this has made to the culture of Siemens, Qatar Airways, CERN, Heineken, Environment Agency and others.

This practical, hands-on session will enable you to achieve

  • Higher levels of staff engagement
  • More ownership from everyone
  • Happier, more productive people
  • Reduced absenteeism and attrition
  • Higher profitability

Best of all, this change is driven by individuals, not management. It will equip your people to manage their working relationships and to make their place of work an even better place to work.

Shay McConnon

Shay McConnon is a psychologist, an author and the founder of McConnon International. With 5 regional offices and over 50 consultants, McConnon International offers global delivery of some unique leadership, engagement and culture solutions.

McConnon international is best known for its highly acclaimed An Even Better Place to Work, an employee engagement solution which has transformed teams in organisations like Siemens, Emirates, Yorkshire Water, the NHS and other leading organisations in Europe and the USA.

Because of his innovative work on engagement, Shay has been invited to be a member of the government backed task force on Employee Engagement, headed up by David McLeod.

Shay is a regular speaker at conferences, is a Fellow of the Professional Speakers Association and has recently been awarded top speaker by the Academy of Chief Executives.

He is a member of the Magic Circle and he uses magic to illustrate his key messages in a fun and memorable way.

“One of the most motivational, educational and moving keynote addresses we have ever heard- it was also the funniest by far” NACGT Conference organiser.

26th March 2019 Yorkshire Leadership Group 2

Rudding Park, Tuesday 26th March 2019

Morning masterclass

Revolutionise Your Bottom Line!

With Andy Hanselman

A practical session that takes your people through proven processes into improving profitability. No spreadsheets or financial trickery, but real examples of how 3D Businesses do it – it’s about pricing, it’s about efficiencies, it’s about maximising opportunities, and getting everyone in the business profit focused. The result is a practical ‘Route to Profitability’ plan that people can go away and make work!

The workshop will be in the typical Andy Hanselman Consulting style:

Participative, Practical, Business Focused, Action orientated, and … Fun 

This is what Andy says about himself:

No, I haven’t been up Everest, sailed round the world or won a gold medal (and hey, hats off to those who have!) but I do have over 25 years’ experience researching, working with and learning from these winning 3D Businesses….. and that’s what I share.

Clients tell us they like my real insights into how winning businesses get ahead, and stay ahead of their competitors – and the fact that I share practical stuff people can actually use.

Yes, it fires people up – but it does more than that! I give you the tools and techniques to actually do stuff!

 “We have worked with Andy for many years as a presenter and a fantastic host for our conferences, workshops and away days. Our members love to hear his engaging and practical presentations – His bubbly personality and energy is infectious and this makes his sessions both enjoyable and unique!”

Rachel McDermott, The Entrepreneurs’ Forum

Afternoon peer group issues session

8.15 Breakfast



Peer group issues session

4.30 Close

Taster session available £125+vat

For further details and place reservations:

Denis Kaye at

Lisa Lister at

30th January 2019 – Yorkshire Leadership Group

Rudding Park, Wednesday 30 January 2019

Morning masterclass

HUMANISING HR Does your approach to HR give your business what it really needs?

As businesses grow, they need to change their approach to managing people. Quite often the impetus for change is a negative employee experience that leads to deployment of traditional HR methodologies, geared towards ‘prevention’ and ‘operational efficiency’. Instead of policing our people, we need approaches that drive the right human behaviours. We need to become ‘people experts’ in order to survive and protect the business culture that makes our business unique.

How much of a people expert are you? How can knowledge on the drivers of human behaviour lead to better people practices that give your business what it really needs? What changes can your business make right now?

This is a practical master-class based on a combination of academic research and real examples, through the eyes of an HR Director working within organisations from SME’s through to large Corporates. The presentation challenges some of the traditional approaches to HR and makes the case for a more ‘Human’ HR approach.

Delegates will leave the session with a wide range of practical solutions that they can apply easily to ‘humanise’ their approach to Human Resources on areas such as recruitment and induction, reward and recognition, policies and procedures and performance management.


Kirsty Robinson Kirsty has over 17 years’ experience working in senior HR roles, including HR Director, within financial services, professional services and the public sector. Most recently she has set up CutTheMustard HR, a HR consultancy based in York, providing strategic HR support and advice to SME’s across Yorkshire. CutTheMustard HR is on a mission to challenge the perception of HR in the workplace and provides a fresh new approach; one that has proved to deliver significant business results. Kirsty loves any excuse to get on her soap box to discuss all things HR and people related!

Afternoon peer group issues session

8.15 Breakfast



Peer group issues session

4.30 Close

Taster session available £125+vat

Further details and reservations via Lisa Lister,, or Denis Kaye,

Lauren Holden
Why You Should Learn to Shout About Your Business Online

Being your own boss can bring plenty of benefits, with the chance to set your own hours being just one. But in every company, there’s always something which remains at the very bottom of the pile – and during my 12 years writing content for fellow businesses, I’ve realised that the ability to ‘shout about yourself’ online is amongst my clients’ biggest concerns.

If I’m honest, I’m not a huge fan of self-promotion myself; it’s for that reason, that I’ve even hired the help of a fellow copywriter to publish some of my social media ads. The fact is, while we often enjoy talking about ourselves – at least to our friends, family and clients – few of us like to do so publicly.

But it’s something I’ve learned to get a bit better at – and you should, too. So, what can you do? You can start by writing a case study and publishing it on your blog. This is a relatively simple task to begin with, since you’re not really talking about yourself but putting into words a project you’ve completed for someone else.

What is a case study?

Simply put, a case study details what you’ve done for your client, any challenges you may have faced – and the outcome.

So, perhaps you’re a furniture company who’s been tasked to create a bespoke line of sofas for, say, a restaurant. In order to sell your services and those of the business you’ve worked with, you could add a few lines about the project itself, some ‘before and after’ pictures and a testimonial from your client.

Then, you’ll want to publish it on your site and push it out on your social media channels. You could also create a press release from your case study, sending it to key media contacts at relevant newspapers. Start with your local papers and then look for industry-specific titles. For example, the sofa firm might approach a furniture magazine, or even a publication which features products made by hand.

What will you gain from writing a press release?

You’re probably wondering why you should write a case study – and there are plenty of reasons. Here are just a few:

  1. Providing you populate your case study with relevant key words, once you publish it online it should help boost your Google ranking by improving the SEO (search engine optimisation) on your website
  2. It creates brand awareness; by sharing your case study with your social media followers, you’ll be letting people in on the products and services you can offer them
  3. It helps you build your brand ‘story’, by allowing people to get a glimpse of how you operate
  4. It builds client trust; if people can see the great results you’ve achieved for others, they’ll be more likely to come to you when they need you to undertake a similar project
  5. It can give you the edge over competitors.

Here at Progress Marketing, we’re offering a brand-new case study and press release writing service to our clients. So, if you do feel you could benefit from a hand, please do get in touch as we’d love to chat through your requirements.

Contact Lisa Lister to chat about how we could help on 0787 9820725

Eyes open – a framework for implementing business change

With thanks to our guest blogger: Richard Hitchcock, Tackle Management Consultancy

Change and project management

Change is small word with a big meaning – there is a myriad of reasons why change may be necessary in your business and there are many different types of change that may be required.  Sometimes the need for it stealthily creeps up on you, sometimes it hits you from out of nowhere and sometimes you’ve strategically anticipated the need for it and got a plan to do something about it.  Whatever the start-point and whatever the change that’s required, progressive businesses need to be ready to embrace it in all its guises in order to grow and remain competitive.

There are many bodies of work on change management and numerous aspects that need to be covered when considering and planning change but, in this piece, I will focus on the headline framework that needs to be in place to ensure that the necessary change project or programme has a greater chance of success.

Implementing change is challenging and it requires skill and commitment – those that have their eyes open and recognise this are already at a significant advantage.

Where do we start?

The starting point of any change exercise is the senior team accepting that change is necessary, understanding that there may be some challenges to achieve successful implementation, but also having a very clear line of sight as to why the change is necessary.  After this, the most important aspect to fix in your mind, is that change doesn’t happen without people.  It is you and your employees that will either make the change happen or will doom it to failure.  If you think you can successfully push through change by bypassing your employees, or that it will happen by osmosis, then I would strongly advise you not to start!  Change done badly has the capacity to instigate a range of emotional and disruptive influences from resistance to confusion and anxiety to frustration.  Change done well, however, can help to transform your business.

The six-step framework

it is important to understand that all the steps described are necessary and there are no short-cuts without risk.

  1. Vision – be totally clear on the rationale for the change and be able to describe and communicate the benefits of the change throughout the business and beyond. Without tangible benefits understood by all, no change will take hold.  The senior team needs to create a strong awareness and desire for the change to be grasped and implemented.
  2. Skills & Knowledge – ensure that you have the skills and knowledge in place to manage and implement the change (a project manager) and, crucially, for your employees to operate effectively in the new state. New knowledge will be required for them to effect the change, but new skills – the ability to apply the new knowledge – will be essential and will be required at an individual level.
  3. Incentives – change doesn’t just happen because you tell your staff that it needs to. They need to understand what the incentive is for them, as individuals, as teams and as a business, to actively take part in the change to maximum effect.
  4. Measures –alongside any incentive, there also needs to be a measurement system that tracks and feeds-back on the success of the new state. Don’t put change in place without being able to measure success and create feedback and learnings.
  5. Resources – ensure that you have the right resources in place to develop and implement the change, but also that you have allocated any resource that is required to make the change happen ‘on the ground.’
  6. Plan – change needs to be planned and managed and having a plan in place with a responsible and competent individual is crucial. Importantly, part of the plan also needs to be a focus on methods that ensure that the change is sustained long after the implementation phase.

Change is both challenging and exciting and the benefits can be transformational, so having your eyes fully open to all these factors puts you at a distinct advantage.  Having a framework can then help to make the change more tangible and manageable.

And, remember, change is about people, and having them actively involved in the journey is absolutely essential.  It’s your duty to involve, communicate, coach, celebrate success and learn from failures.  It’s possible that not everyone will come with you on the journey but give them the opportunity and see where it takes you.  There are few things in business more rewarding than successfully managing and implementing change because of the positive effect it can have on business performance.  With your eyes open to all of the factors and the framework in place, there is no need to be scared about implementing change.

Richard Hitchcock is a Yorkshire-based management consultant who specialises in improving business performance through a very hands-on approach to change and project management and by creating better systems, processes and organisational structures.  His work is focused on substantive SMEs across numerous industry sectors and 3rd Sector organisations.


t: 07947 691847

What the sex pistols can teach you about marketing!

The next 2 Yorkshire Leadership Groups are going to be on 28th November for the original group 1 and 27th November for group 2 at Rudding Park.

The timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Masterclass with Grant Leboff -What the sex pistols can teach you about marketing!

12.30pm   Buffet lunch

1.30pm     Facilitated peer group discussion of issues raised by attendees on the day

4.30pm     Close

The cost for the taster is £125+vat and includes all refreshments

For further details and place reservations:

Denis Kaye at Lisa Lister at

Masterclass details:

What the sex pistols can teach you about marketing!

What can an English punk rock band formed in London in 1975 teach us about the world of marketing today?

Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment.

Much of this thinking can be understood by identifying some of the factors in the meteoric rise of The Sex Pistols. Although they lasted just two-and-a-half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music

In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.

He will explore:

  • The KSJO radio interview – How companies differentiate
  • The Today Programme – Establishing an effective marketing department
  • Anarchy In The UK – The key to engaging prospects and customers
  • Punk Politics – Creating effective digital communications
  • The Bromley Contingent – Earning mindshare in today’s business environment
  • Early Seventies Britain – Why an ethos matters
  • The First NME Interview – Being able to articulate your value proposition succinctly
  • The December 1976 Tour – Persuading prospects to buy
  • Malcolm McLaren – Leveraging existing communities The Week There Was No Number One – Context and its importance in messaging

The speaker

Grant Leboff is one of the UK’s leading Sales and Marketing experts and a YLG favourite.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September last year. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

A thought leader in his field, Grant’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests. Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world –  produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever-changing business environment.

Grant is a Fellow of The Institute of Direct and Digital Marketing as well as being a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.

Booking and further information

Contact Denis Kaye  ( or

Lisa Lister (


29th January 2019 Yorkshire Leadership Group

The next Yorkshire Leadership Group 2 is going to be 29th January at Rudding Park – Repton room and the timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Masterclass with Dave Hall: Think again! The strategic role of creativity.

12.30pm   Buffet lunch

1.30pm     Facilitated peer group discussion of issues raised by attendees on the day

4.30pm     Close

The cost for the taster is £125+vat and includes all refreshments

For further details and place reservations:

Denis Kaye at Lisa Lister at

Think again! The strategic role of creativity

With Dave Hall


This workshop will demonstrate how creativity can remove the blockages that operate within everyone’s minds, to unleash the power of Breakthrough Thinking, to generate ideas that are both novel and useful. A culture of creativity can substantially differentiate an organisation, attracting and retaining the best staff whilst enhancing added value.

Dave Hall Outcomes

Attendees will leave with:

  • an understanding of the strategic benefit of adopting creative thinking
  • an understanding of the blockages that operate within the mind of all individuals that effectively stifle creativity;
  • practical experience of specific techniques to overcome those blockages;


By identifying the key blocks to creativity, it is possible to develop strategies to overcome them, and then to release the creative potential of absolutely anyone.

The presentation will explore the following topics:

  1. Blocks • The thinking process • The brain as a patterning system
Announcing the next Yorkshire Leadership Group (2)

The next Yorkshire Leadership Group is going to be 25th September at Rudding Park – Repton Room and the timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Facilitated peer group discussion of issues raised by attendees on the day

12.30pm   Buffet lunch

1.30pm     Masterclass with Julia Felton – Leadership – straight from the horses mouth

4.00pm     Close

The cost for the taster is £125+vat and includes all refreshments

For further details and place reservations:

Denis Kaye at Lisa Lister at

Leadership Straight From The Horses’ Mouth!

 With Julia Felton

Business is changing rapidly and we all know that the old styles of leadership will no longer get you where you want to go. But how do you learn these new behaviours to help you lead in the fast-paced, ever-changing world that is the 21st century?

What if a horse could show you a new paradigm? A way of acting and being that will serve you more effectively in the future. After all horses have existed for millions of years and have learnt how to

adapt and become agile to survive in their surroundings. Some might say they have learnt to lead-on-the-hoof.

The challenges the herd face daily mirror some of the challenges that business is facing today. They teach us how to stay grounded and present in times of chaos, and how to summon moment to moment calm, strength, focus, respect, and trust to maintain a mutually safe and beneficial working relationship. They offer immediate feedback about our presence, emotional intelligence, and body language. They model for us how to work as a real team, one where the leadership is shared, where communication is authentic and where the vision is crystal clear. How would you like these traits in your business?

During this practical, interactive masterclass you will have the unique opportunity to work hands on with the horses to receive 100% unbiased instant feedback about your leadership style and the impact you have on others.

  • Are you an inspiring, compelling and motivating leader who people want to follow?
  • Are your behaviours aligned and congruent?
  • Is your communication clear and effective?

And if things are not going as planned then you have an opportunity to re-calibrate

what you’re doing and experience a different result.

There is no horse riding during this masterclass as all sessions are carried out on the ground and it doesn’t matter whether you have any horse experience or not. The opportunity for a breakthrough, whether in your business or personal life, is profound. This event is all about experiential learning, so you will also be participating providing feedback on what you observe.

Some of the outcomes you can expect are:

  • How you need to grow for your business to grow
  • Leading out of your comfort zone
  • How to use your leadership strengths to overcome barriers to success
  • The importance of body language and how to communicate with clarity
  • Creating a collaborative team
  • Negotiating conflict
  • and so much ……….


Julia Felton is a Change Catalyst and the Herd Leader at Business Horse Power Ltd, a company dedicated to supporting businesses with an entrepreneurial spirit to grow and become more productive and profitable. Uniquely, she partners with her herd of horses to help senior executive and business leaders to embed a shared purpose, evolve their leadership capability and empower team members so they can enable sustainable change in the workplace.

 Through experiential workshops, executive coaching and mentoring she encourages business leaders to challenge the status quo and step out of their comfort zone to see things from another perspective. She believes business can be improved through leveraging the wisdom of horses and applying the laws of nature where there is no wasted time, energy and resources.

Julia has a 25-plus year proven track record in business with companies like Arthur Andersen and Deloitte. This extensive background in business enables makes her a master translator when running her workshops with horses as she can easily translate what is happening in the barn back to the boardroom so that clients can readily appreciate the practical application of the business lessons they experience.

Julia is also the creator of the Business-on-the-Hoof Blueprint – a framework for creating an agile, purpose-driven business that can thrive in today’s challenging environment, and that is sustainable and consciously aware of how it impacts society. She is also a sought after international speaker

Julia is also the author of two books: Unbridled Success: How The Secret Lives Of Horses Impacts Leadership, Teamwork and Communication and The Alchemy Of Change: Ancient Wisdom Re-Invented To Unlock The Potential Of Leaders and Teams.


Yorkshire Lawyer Leadership Group – Small Legal Practice Forum

Announcing the launch of the new group for small law firms and sole practitioners.

The Yorkshire Lawyer Leadership Group is an independent leadership development forum for legal businesses based in Yorkshire.

Tim Stone, 3volutionI would recommend the group to prospective members because it’s very helpful to be able to discuss issues with peers.’

Following on from the success of the Yorkshire Lawyer Leadership Group (which has been running for 8 years), Lisa Lister (Progress Marketing Ltd) is delighted to be joined by Ann Page (Yorkshire Courses for Lawyers) to launch a second group aimed specifically at the small legal practices and sole practitioners sector.

This new Forum includes small firms, sole practitioners, (who work on their own or run a small practice) and consultant solicitors who may be attached to a virtual or ‘real’ firm.

Its focus is to provide leadership support in a confidential arena where like-minded lawyers can discuss with others the challenges of running a legal practice.

Michelle Hazlewood, JG&P Solicitors ‘I enjoy attending the group because of the insightful discussions on relevant topics. It provides an opportunity to have open communication within a direct and relevant peer group.’

Zoe Robinson, Raworths Solicitors‘ It is an opportunity to share and discuss problems in a safe forum and learn about topical issues/trends. It can be reassuring to find that others experience similar problems and hear how they deal with these issues.’

The format is 8-11am and includes breakfast and informal networking followed by facilitated discussions on issues and challenges raised by group members.

Members will feel supported and able to sense check their ideas based on other peoples experiences and grow their legal practices using peer group feedback.

There will also be opportunities to provide business referrals to members within the Forum.

The Forum will be chaired by Lisa and Ann and will meet 6 times a year at Carrwood Park, Swillington Common Farm, Selby Road Leeds LS15 4LG

The dates are as follows:

  1. 3rd October 2018
  2. 21st November 2018
  3. 23rd January 2019
  4. 13th March 2019
  5. 22nd May 2019
  6. 10th July 2019

The cost for the first session is £150+vat which would then be deducted from the annual £895+vat membership should you chose to join. We look forward to welcoming you to the Forum

To register your interest in attending the first session on 3rd October please contact Lisa Lisa on 0787 9820725 or email:

Next PM Forum event: Video content creation: How to realise maximum impact

If you’re not already creating video content the chances are that you and your firm have thought about it. But what should you create and why, and how do you make sure you get a return?

Julie Tumilty, Managing Director of Feature Media will deliver a workshop including top tips for providing engaging content, from strategic planning: what content to produce, what to include and how to structure it, through to delivery and what platforms to use in order to realise maximum impact?

This workshop will:

  • Present you with the pros and cons of producing video content internally or with an external provider so you can make a more informed decision.
  • Give some top tips for creating engaging content internally.
  • Provide a template brief to help you get the most from external providers.
  • Provide strategy ideas and tips to measure engagement and ROI.

We’ll also look at how and what you should be measuring to work out your ROI, using some basic free and more advanced paid for technology.

If you are a professional services but not currently a member of PM Forum click here to come along and see what it’s all about.