The next 2 Yorkshire Leadership Groups are going to be on 28th November for the original group 1 and 27th November for group 2 at Rudding Park.

The timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Masterclass with Grant Leboff -What the sex pistols can teach you about marketing!

12.30pm   Buffet lunch

1.30pm     Facilitated peer group discussion of issues raised by attendees on the day

4.30pm     Close

The cost for the taster is £125+vat and includes all refreshments

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk Lisa Lister at lisa.lister@yorkshireleadership.co.uk

Masterclass details:

What the sex pistols can teach you about marketing!

What can an English punk rock band formed in London in 1975 teach us about the world of marketing today?

Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment.

Much of this thinking can be understood by identifying some of the factors in the meteoric rise of The Sex Pistols. Although they lasted just two-and-a-half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music

In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.

He will explore:

• The KSJO radio interview – How companies differentiate
• The Today Programme – Establishing an effective marketing department
• Anarchy In The UK – The key to engaging prospects and customers
• Punk Politics – Creating effective digital communications
• The Bromley Contingent – Earning mindshare in today’s business environment
• Early Seventies Britain – Why an ethos matters
• The First NME Interview – Being able to articulate your value proposition succinctly
• The December 1976 Tour – Persuading prospects to buy
• Malcolm McLaren – Leveraging existing communities The Week There Was No Number One – Context and its importance in messaging

The speaker

Grant Leboff is one of the UK’s leading Sales and Marketing experts and a YLG favourite.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September last year. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

A thought leader in his field, Grant’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests. Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world – www.stickymarketing.com  produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever-changing business environment.

Grant is a Fellow of The Institute of Direct and Digital Marketing as well as being a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.

Booking and further information

Contact Denis Kaye  (denis.kaye@yorkshireleadership.co.uk) or

Lisa Lister (lisa.lister@yorkshireleadership.co.uk)