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2nd July Yorkshire Leadership Group

We would love to welcome you to our Yorkshire Leadership Group. It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:

8.15 Breakfast

Masterclass from Kirsty Robinson on “Leading a multi-generational workforce into the future.”

Lunch

Peer group issues session

4.30 Close

Taster session available £125+vat

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk

Lisa Lister at lisa.lister@yorkshireleadership.co.uk

 

LEADING A MULTI-GENERATIONAL WORKFORCE INTO THE FUTURE

How will leading 5 generations impact your business…are you prepared?

There’s an abundance of literature in journals and social media sites on the multi-generational workforce, the generation gap and so forth, with a lot of over-claiming and a lack of good solid evidence to back up such claims.

How is this really going to affect your business now and in the future? And what should businesses be doing right now to prepare?

This is a fun and interactive Masterclass based on a combination of academic research and real examples, through the eyes of an HR Director working within organisations from SME’s through to large Corporates. The session dispels some of the myths associated with leading a multi-generational workforce and identifies the real challenges businesses will face.

Delegates will leave the session with some practical solutions that can be applied to their business now and in the future in order to get the best from their people, whatever their generation.

 About the speaker – Kirsty Robinson

Born and bred in Yorkshire, Kirsty has over 15 years experience working in senior HR roles, including HR Director, within financial services, professional services and the public sector.  Most recently she has set up CutTheMustard HR, a HR consultancy based in York, providing strategic HR support and advice to SME’s across Yorkshire. CutTheMustard HR is on a mission to challenge the perception of HR in the workplace and provides a fresh new approach; one that has proved to deliver significant business results. Kirsty loves any excuse to get on her soap box to discuss all things HR and people related!

 

 

 

3rd July Yorkshire Leadership Group

We would love to welcome you to our Yorkshire Leadership Group. It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:

8.15 Breakfast

Masterclass from David Thomas “Brain Training”

Lunch

Peer group issues session

4.30 Close

Taster session available £125+vat

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk

Lisa Lister at lisa.lister@yorkshireleadership.co.uk

 

Grow Your Brain, Grow Your Business with David Thomas

“In a world where traditional production assets are ever more readily accessible, it is intellectual capital that distinguishes competitive companies from non-competitive ones”

Iberdrola Knowledge Management Policy

 

The evidence it works:

“A Boeing Aircraft engineering manual was condensed into a 25-foot long Mind Map to enable a team of 100 senior aeronautical engineers to learn in a few weeks, what took a few years earlier. In the following year, this resulted in the company netting an estimated saving of $11 million.”

 Part I      Mind Mapping

  • Problems with the way information is ‘traditionally’ presented
  • Mind Mapping rules and practice
  • Computer Mind Mapping
  • How to apply:

–    problem solving, planning

–    decision making, meetings

  • making & taking notes
  • creativity

 

Part II      Speed Reading

  • Why we read so slowly
  • Tests to find reading speed
  • Techniques to improve
  • How to apply
  • Continual improvement

 

Part III      Memory Skills

  • How memory works
  • Memory techniques
  • How to remember

– client details

– product features

– names, numbers, stats

– presentations

Testimonial

“Thank you very much for your session that you delivered yesterday. You will be interested to know that most of my members gave you a 10, which means that you were awesome in their minds and I know this doesn’t happen very often! I personally thoroughly enjoyed the session and gave you a 10 as well which I believe is only the second time I have done this in the 14 years I have been working in this business. It would be normal for me to give you some feedback on ideas which would enhance your session, but I am afraid I have none, as it was truly excellent.”

Brian Chernett, Founder, Academy of Chief Executives

 

 

 

How we helped a leading UK manufacturer with their Customer Journey Mapping

In an increasingly competitive world differentiating is harder than ever. One way this is possible is through improving the customer experience at every stage of their interaction with your business.

Saftronics Ltd, a leading UK motor control centre manufacturer, recognised this and embarked on a significant Customer Journey Mapping exercise delivered by Progress Marketing Ltd with the help of Manufacturing Growth Programme funding.

A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship.

Progress Marketing worked alongside the senior management team at Saftronics to scope the specifics of the project. They conducted interviews across the business from sales & marketing, to projects management, engineering, manufacturing to installation to assess current process and work flow. Processes were mapped and detailed noting timeframe, customer pain point and goals and opportunities.

Customer journey mapping helps businesses step into their customer’s shoes and see their business from the customer’s perspective. It helps businesses gain insights into common customer pain points, how they can improve the customer experience, and define what customers, and prospective customers, need in order to complete a purchase. This type of project is essential to help you better understand the needs of your customers. These change over time and expectations have been raised as a result of technology improvements but often companies are still doing what they have always done for years without adapting to these new demand.

The project has had a positive impact for Saftronics enabling them to improve the onboarding process for customers, retain more customers to deliver repeat orders and focus on building brand advocates to lead to more referrals.

The Manufacturing Growth Programme (MGP) were delighted to provide grant funding support towards the cost of the consultancy project between Saftronics and Progress Marketing. The fund is used to help facilitate business improvement projects between eligible manufacturing clients and external business growth experts / consultants. The MGP is delighted with the outputs of this project following the creation of five new full time positions within the organisation, coupled with a plan for long term profitable growth.

 For more information on the Manufacturing Growth Programme, visit; www.manufacturinggrowthprogramme.co.uk

 

15th May Yorkshire Leadership Group Group 1

We would love to welcome you to our Yorkshire Leadership Group. It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:

8.15 Breakfast

Masterclass from David Smith “Embracing the drivers of change” (details below)

Lunch

Peer group issues session

4.30 Close

Taster session available £125+vat

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk

Lisa Lister at lisa.lister@yorkshireleadership.co.uk

Embracing the drivers of change

‘Better to be roughly right than precisely wrong’

       John Maynard Keynes

Rudding Park – Wednesday 15 May 2019

David A. Smith

Many organizations are being blindsided by change, as disruption takes hold in most sectors.

From technology, new competition and consumer behavior, to business models and new forms of organization.

  • Root causes of declines in public companies’: (Society of Actuaries)
    • 60% strategic risks.
    • 30% operational risks.
    • 10% financial risks.
  • In many cases the assumptions on which the organization has been built and is being run no longer fit reality. (Peter Drucker)
  • Digital models account for disappearance of half of the Fortune 500 since 2000. (WEF)

The greatest danger to the future of most organizations is failing to anticipate and react to change. Change in their marketplace, product or service, change in their competition or change in client and consumer requirements. The past is littered with once great and famous organisations such as; Kodak, Nokia, Mororola, Xerox, Blockbuster who once dominated their sectors but whilst seeing what was required to survive, even leading it, refused to change.

It’s not so much as can’t change as won’t change. It’s about embracing strategic change.

This workshop will help identify the drivers of change and help delegates to engage with them.

Delegates will become familiar with tools and methods that help them to steer a path through the wealth of disrupters and map a path of their impact on their own organisations.

David will help us to understand the many trends that are impacting our organisations, help us discern their impact on our own firms and map out how and when they may be impactful in the future. Delegates will become increasingly aware of the impact of the drivers of change, on their business and their business models and be armed with tools to continue the work when they return to work.

We should recall the words of Dr. D.W. Demming:

‘It is not necessary to change. Survival isn’t mandatory.’

David Smith is the founder and CEO of Global Futures and Foresight and a practicing professional Futurist. He has a 35 year business career in IT and IT services organisations in sales, general management, marketing and strategy roles addressing commercial, public sector and financial services markets. He has recently worked with many of the world’s largest organisations including; RBS, Lloyds, Lloyds of London, Experian, CBRE, CSC, Intel, Cisco, Microsoft, Siemens, Deloitte, Ernst & Young, PWC, KPMG, Bausch & Lomb, Linpac, Kraft, Heinz, John Lewis, Roche, Philips, NATO and the EU etc. He is a regular keynote speaker and lecturer at business schools across Europe.

For further information

Contact Lisa Lister (lisa.lister@yorkshireleadership.co.uk) or

Denis Kaye  (denis.kaye@yorkshireleadership.co.uk)

14th May Yorkshire Leadership Group Group 2

We would love to welcome you to our Yorkshire Leadership Group. It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:

8.15 Breakfast

Peer group issues session

Lunch

Masterclass from David Smith “Embracing the drivers of change.” (details below)

4.30 Close

Taster session available £125+vat

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk

Lisa Lister at lisa.lister@yorkshireleadership.co.uk

 

Embracing the drivers of change

‘Better to be roughly right than precisely wrong’

       John Maynard Keynes

Rudding Park – Tuesday 14 May 2019

David A. Smith

Many organizations are being blindsided by change, as disruption takes hold in most sectors.

From technology, new competition and consumer behavior, to business models and new forms of organization.

  • Root causes of declines in public companies’: (Society of Actuaries)
    • 60% strategic risks.
    • 30% operational risks.
    • 10% financial risks.
  • In many cases the assumptions on which the organization has been built and is being run no longer fit reality. (Peter Drucker)
  • Digital models account for disappearance of half of the Fortune 500 since 2000. (WEF)

The greatest danger to the future of most organizations is failing to anticipate and react to change. Change in their marketplace, product or service, change in their competition or change in client and consumer requirements. The past is littered with once great and famous organisations such as; Kodak, Nokia, Mororola, Xerox, Blockbuster who once dominated their sectors but whilst seeing what was required to survive, even leading it, refused to change.

It’s not so much as can’t change as won’t change. It’s about embracing strategic change.

This workshop will help identify the drivers of change and help delegates to engage with them.

Delegates will become familiar with tools and methods that help them to steer a path through the wealth of disrupters and map a path of their impact on their own organisations.

David will help us to understand the many trends that are impacting our organisations, help us discern their impact on our own firms and map out how and when they may be impactful in the future. Delegates will become increasingly aware of the impact of the drivers of change, on their business and their business models and be armed with tools to continue the work when they return to work.

We should recall the words of Dr. D.W. Demming:

‘It is not necessary to change. Survival isn’t mandatory.’

David Smith is the founder and CEO of Global Futures and Foresight and a practicing professional Futurist. He has a 35 year business career in IT and IT services organisations in sales, general management, marketing and strategy roles addressing commercial, public sector and financial services markets. He has recently worked with many of the world’s largest organisations including; RBS, Lloyds, Lloyds of London, Experian, CBRE, CSC, Intel, Cisco, Microsoft, Siemens, Deloitte, Ernst & Young, PWC, KPMG, Bausch & Lomb, Linpac, Kraft, Heinz, John Lewis, Roche, Philips, NATO and the EU etc. He is a regular keynote speaker and lecturer at business schools across Europe.

For further information

Contact Lisa Lister (lisa.lister@yorkshireleadership.co.uk) or

Denis Kaye  (denis.kaye@yorkshireleadership.co.uk)

27th March 2019 Yorkshire Leadership Group 1

We would love to welcome you to our Yorkshire Leadership Group. It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:

8.15 Breakfast

Masterclass from Shay McConnon on Engaging Your Workforce (details below)

Lunch

Peer group issues session

4.30 Close

Taster session available £125+vat

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk

Lisa Lister at lisa.lister@yorkshireleadership.co.uk

 

Morning masterclass:

The How to of Employee Engagement

Grow not only Leaders but Leadership

The greatest source of inefficiency for most organisations lies in working relationships

  • 75+% of people leave jobs because of relationship issues
  • A typical manager loses 25% of his/her day to unnecessary conflict
  • Only 30% of people trust their bosses

Despite billions being spent on leadership, we keep on having the same old costly people problems – conflict, mistrust, low morale and disengagement.

This is an old problem that requires a new approach, a different style of leadership, a culture that breeds openness, trust and engagement.

Shay McConnon will give you practical ways to create the culture of engagement where staff are happy, engaged, well led and productive. He specialises in mind set and behaviour change i.e. bringing about the change rather than talking about it – transformation rather than information.

The business case for employee engagement has been made, but people struggle to create it. Shay will share with you his approach for a multi-generational workplace. He will give you practical examples and tools you can use immediately to engage your staff and get them taking ownership for their issues. Shay gives you not only the Why and the What, but the How to for creating the workplace of the future, now.

Learn how to embed the What am I going to do? not What is management going to do? mind-set and the difference this has made to the culture of Siemens, Qatar Airways, CERN, Heineken, Environment Agency and others.

This practical, hands-on session will enable you to achieve

  • Higher levels of staff engagement
  • More ownership from everyone
  • Happier, more productive people
  • Reduced absenteeism and attrition
  • Higher profitability

Best of all, this change is driven by individuals, not management. It will equip your people to manage their working relationships and to make their place of work an even better place to work.

Shay McConnon

Shay McConnon is a psychologist, an author and the founder of McConnon International. With 5 regional offices and over 50 consultants, McConnon International offers global delivery of some unique leadership, engagement and culture solutions.

McConnon international is best known for its highly acclaimed An Even Better Place to Work, an employee engagement solution which has transformed teams in organisations like Siemens, Emirates, Yorkshire Water, the NHS and other leading organisations in Europe and the USA.

Because of his innovative work on engagement, Shay has been invited to be a member of the government backed task force on Employee Engagement, headed up by David McLeod.

Shay is a regular speaker at conferences, is a Fellow of the Professional Speakers Association and has recently been awarded top speaker by the Academy of Chief Executives.

He is a member of the Magic Circle and he uses magic to illustrate his key messages in a fun and memorable way.

“One of the most motivational, educational and moving keynote addresses we have ever heard- it was also the funniest by far” NACGT Conference organiser.

26th March 2019 Yorkshire Leadership Group 2

Rudding Park, Tuesday 26th March 2019

Morning masterclass

Revolutionise Your Bottom Line!

With Andy Hanselman

A practical session that takes your people through proven processes into improving profitability. No spreadsheets or financial trickery, but real examples of how 3D Businesses do it – it’s about pricing, it’s about efficiencies, it’s about maximising opportunities, and getting everyone in the business profit focused. The result is a practical ‘Route to Profitability’ plan that people can go away and make work!

The workshop will be in the typical Andy Hanselman Consulting style:

Participative, Practical, Business Focused, Action orientated, and … Fun 

This is what Andy says about himself:

No, I haven’t been up Everest, sailed round the world or won a gold medal (and hey, hats off to those who have!) but I do have over 25 years’ experience researching, working with and learning from these winning 3D Businesses….. and that’s what I share.

Clients tell us they like my real insights into how winning businesses get ahead, and stay ahead of their competitors – and the fact that I share practical stuff people can actually use.

Yes, it fires people up – but it does more than that! I give you the tools and techniques to actually do stuff!

 “We have worked with Andy for many years as a presenter and a fantastic host for our conferences, workshops and away days. Our members love to hear his engaging and practical presentations – His bubbly personality and energy is infectious and this makes his sessions both enjoyable and unique!”

Rachel McDermott, The Entrepreneurs’ Forum

Afternoon peer group issues session

8.15 Breakfast

Masterclass

Lunch

Peer group issues session

4.30 Close

Taster session available £125+vat

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk

Lisa Lister at lisa.lister@yorkshireleadership.co.uk

30th January 2019 – Yorkshire Leadership Group

Rudding Park, Wednesday 30 January 2019

Morning masterclass

HUMANISING HR Does your approach to HR give your business what it really needs?

As businesses grow, they need to change their approach to managing people. Quite often the impetus for change is a negative employee experience that leads to deployment of traditional HR methodologies, geared towards ‘prevention’ and ‘operational efficiency’. Instead of policing our people, we need approaches that drive the right human behaviours. We need to become ‘people experts’ in order to survive and protect the business culture that makes our business unique.

How much of a people expert are you? How can knowledge on the drivers of human behaviour lead to better people practices that give your business what it really needs? What changes can your business make right now?

This is a practical master-class based on a combination of academic research and real examples, through the eyes of an HR Director working within organisations from SME’s through to large Corporates. The presentation challenges some of the traditional approaches to HR and makes the case for a more ‘Human’ HR approach.

Delegates will leave the session with a wide range of practical solutions that they can apply easily to ‘humanise’ their approach to Human Resources on areas such as recruitment and induction, reward and recognition, policies and procedures and performance management.

SPEAKER

Kirsty Robinson Kirsty has over 17 years’ experience working in senior HR roles, including HR Director, within financial services, professional services and the public sector. Most recently she has set up CutTheMustard HR, a HR consultancy based in York, providing strategic HR support and advice to SME’s across Yorkshire. CutTheMustard HR is on a mission to challenge the perception of HR in the workplace and provides a fresh new approach; one that has proved to deliver significant business results. Kirsty loves any excuse to get on her soap box to discuss all things HR and people related!

Afternoon peer group issues session

8.15 Breakfast

Masterclass

Lunch

Peer group issues session

4.30 Close

Taster session available £125+vat

Further details and reservations via Lisa Lister, lisa.lister@yorkshireleadership.co.uk, or Denis Kaye, denis.kaye@yorkshireleadership.co.uk.

Lauren Holden
Why You Should Learn to Shout About Your Business Online

Being your own boss can bring plenty of benefits, with the chance to set your own hours being just one. But in every company, there’s always something which remains at the very bottom of the pile – and during my 12 years writing content for fellow businesses, I’ve realised that the ability to ‘shout about yourself’ online is amongst my clients’ biggest concerns.

If I’m honest, I’m not a huge fan of self-promotion myself; it’s for that reason, that I’ve even hired the help of a fellow copywriter to publish some of my social media ads. The fact is, while we often enjoy talking about ourselves – at least to our friends, family and clients – few of us like to do so publicly.

But it’s something I’ve learned to get a bit better at – and you should, too. So, what can you do? You can start by writing a case study and publishing it on your blog. This is a relatively simple task to begin with, since you’re not really talking about yourself but putting into words a project you’ve completed for someone else.

What is a case study?

Simply put, a case study details what you’ve done for your client, any challenges you may have faced – and the outcome.

So, perhaps you’re a furniture company who’s been tasked to create a bespoke line of sofas for, say, a restaurant. In order to sell your services and those of the business you’ve worked with, you could add a few lines about the project itself, some ‘before and after’ pictures and a testimonial from your client.

Then, you’ll want to publish it on your site and push it out on your social media channels. You could also create a press release from your case study, sending it to key media contacts at relevant newspapers. Start with your local papers and then look for industry-specific titles. For example, the sofa firm might approach a furniture magazine, or even a publication which features products made by hand.

What will you gain from writing a press release?

You’re probably wondering why you should write a case study – and there are plenty of reasons. Here are just a few:

  1. Providing you populate your case study with relevant key words, once you publish it online it should help boost your Google ranking by improving the SEO (search engine optimisation) on your website
  2. It creates brand awareness; by sharing your case study with your social media followers, you’ll be letting people in on the products and services you can offer them
  3. It helps you build your brand ‘story’, by allowing people to get a glimpse of how you operate
  4. It builds client trust; if people can see the great results you’ve achieved for others, they’ll be more likely to come to you when they need you to undertake a similar project
  5. It can give you the edge over competitors.

Here at Progress Marketing, we’re offering a brand-new case study and press release writing service to our clients. So, if you do feel you could benefit from a hand, please do get in touch as we’d love to chat through your requirements.

Contact Lisa Lister to chat about how we could help on 0787 9820725

Eyes open – a framework for implementing business change

With thanks to our guest blogger: Richard Hitchcock, Tackle Management Consultancy

Change and project management

Change is small word with a big meaning – there is a myriad of reasons why change may be necessary in your business and there are many different types of change that may be required.  Sometimes the need for it stealthily creeps up on you, sometimes it hits you from out of nowhere and sometimes you’ve strategically anticipated the need for it and got a plan to do something about it.  Whatever the start-point and whatever the change that’s required, progressive businesses need to be ready to embrace it in all its guises in order to grow and remain competitive.

There are many bodies of work on change management and numerous aspects that need to be covered when considering and planning change but, in this piece, I will focus on the headline framework that needs to be in place to ensure that the necessary change project or programme has a greater chance of success.

Implementing change is challenging and it requires skill and commitment – those that have their eyes open and recognise this are already at a significant advantage.

Where do we start?

The starting point of any change exercise is the senior team accepting that change is necessary, understanding that there may be some challenges to achieve successful implementation, but also having a very clear line of sight as to why the change is necessary.  After this, the most important aspect to fix in your mind, is that change doesn’t happen without people.  It is you and your employees that will either make the change happen or will doom it to failure.  If you think you can successfully push through change by bypassing your employees, or that it will happen by osmosis, then I would strongly advise you not to start!  Change done badly has the capacity to instigate a range of emotional and disruptive influences from resistance to confusion and anxiety to frustration.  Change done well, however, can help to transform your business.

The six-step framework

it is important to understand that all the steps described are necessary and there are no short-cuts without risk.

  1. Vision – be totally clear on the rationale for the change and be able to describe and communicate the benefits of the change throughout the business and beyond. Without tangible benefits understood by all, no change will take hold.  The senior team needs to create a strong awareness and desire for the change to be grasped and implemented.
  2. Skills & Knowledge – ensure that you have the skills and knowledge in place to manage and implement the change (a project manager) and, crucially, for your employees to operate effectively in the new state. New knowledge will be required for them to effect the change, but new skills – the ability to apply the new knowledge – will be essential and will be required at an individual level.
  3. Incentives – change doesn’t just happen because you tell your staff that it needs to. They need to understand what the incentive is for them, as individuals, as teams and as a business, to actively take part in the change to maximum effect.
  4. Measures –alongside any incentive, there also needs to be a measurement system that tracks and feeds-back on the success of the new state. Don’t put change in place without being able to measure success and create feedback and learnings.
  5. Resources – ensure that you have the right resources in place to develop and implement the change, but also that you have allocated any resource that is required to make the change happen ‘on the ground.’
  6. Plan – change needs to be planned and managed and having a plan in place with a responsible and competent individual is crucial. Importantly, part of the plan also needs to be a focus on methods that ensure that the change is sustained long after the implementation phase.

Change is both challenging and exciting and the benefits can be transformational, so having your eyes fully open to all these factors puts you at a distinct advantage.  Having a framework can then help to make the change more tangible and manageable.

And, remember, change is about people, and having them actively involved in the journey is absolutely essential.  It’s your duty to involve, communicate, coach, celebrate success and learn from failures.  It’s possible that not everyone will come with you on the journey but give them the opportunity and see where it takes you.  There are few things in business more rewarding than successfully managing and implementing change because of the positive effect it can have on business performance.  With your eyes open to all of the factors and the framework in place, there is no need to be scared about implementing change.

Richard Hitchcock is a Yorkshire-based management consultant who specialises in improving business performance through a very hands-on approach to change and project management and by creating better systems, processes and organisational structures.  His work is focused on substantive SMEs across numerous industry sectors and 3rd Sector organisations.

e: Richard@tacklebusinessadvice.com

t: 07947 691847