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What the sex pistols can teach you about marketing!

The next 2 Yorkshire Leadership Groups are going to be on 28th November for the original group 1 and 27th November for group 2 at Rudding Park.

The timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Masterclass with Grant Leboff -What the sex pistols can teach you about marketing!

12.30pm   Buffet lunch

1.30pm     Facilitated peer group discussion of issues raised by attendees on the day

4.30pm     Close

The cost for the taster is £125+vat and includes all refreshments

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk Lisa Lister at lisa.lister@yorkshireleadership.co.uk

Masterclass details:

What the sex pistols can teach you about marketing!

What can an English punk rock band formed in London in 1975 teach us about the world of marketing today?

Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment.

Much of this thinking can be understood by identifying some of the factors in the meteoric rise of The Sex Pistols. Although they lasted just two-and-a-half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music

In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.

He will explore:

  • The KSJO radio interview – How companies differentiate
  • The Today Programme – Establishing an effective marketing department
  • Anarchy In The UK – The key to engaging prospects and customers
  • Punk Politics – Creating effective digital communications
  • The Bromley Contingent – Earning mindshare in today’s business environment
  • Early Seventies Britain – Why an ethos matters
  • The First NME Interview – Being able to articulate your value proposition succinctly
  • The December 1976 Tour – Persuading prospects to buy
  • Malcolm McLaren – Leveraging existing communities The Week There Was No Number One – Context and its importance in messaging

The speaker

Grant Leboff is one of the UK’s leading Sales and Marketing experts and a YLG favourite.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September last year. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

A thought leader in his field, Grant’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests. Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world – www.stickymarketing.com  produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever-changing business environment.

Grant is a Fellow of The Institute of Direct and Digital Marketing as well as being a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.

Booking and further information

Contact Denis Kaye  (denis.kaye@yorkshireleadership.co.uk) or

Lisa Lister (lisa.lister@yorkshireleadership.co.uk)

 

29th January 2019 Yorkshire Leadership Group

The next Yorkshire Leadership Group 2 is going to be 29th January at Rudding Park – Repton room and the timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Masterclass with Dave Hall: Think again! The strategic role of creativity.

12.30pm   Buffet lunch

1.30pm     Facilitated peer group discussion of issues raised by attendees on the day

4.30pm     Close

The cost for the taster is £125+vat and includes all refreshments

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk Lisa Lister at lisa.lister@yorkshireleadership.co.uk

Think again! The strategic role of creativity

With Dave Hall

Objectives

This workshop will demonstrate how creativity can remove the blockages that operate within everyone’s minds, to unleash the power of Breakthrough Thinking, to generate ideas that are both novel and useful. A culture of creativity can substantially differentiate an organisation, attracting and retaining the best staff whilst enhancing added value.

Dave Hall Outcomes

Attendees will leave with:

  • an understanding of the strategic benefit of adopting creative thinking
  • an understanding of the blockages that operate within the mind of all individuals that effectively stifle creativity;
  • practical experience of specific techniques to overcome those blockages;

Approach

By identifying the key blocks to creativity, it is possible to develop strategies to overcome them, and then to release the creative potential of absolutely anyone.

The presentation will explore the following topics:

  1. Blocks • The thinking process • The brain as a patterning system
Announcing the next Yorkshire Leadership Group (2)

The next Yorkshire Leadership Group is going to be 25th September at Rudding Park – Repton Room and the timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Facilitated peer group discussion of issues raised by attendees on the day

12.30pm   Buffet lunch

1.30pm     Masterclass with Julia Felton – Leadership – straight from the horses mouth

4.00pm     Close

The cost for the taster is £125+vat and includes all refreshments

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk Lisa Lister at lisa.lister@yorkshireleadership.co.uk

Leadership Straight From The Horses’ Mouth!

 With Julia Felton

Business is changing rapidly and we all know that the old styles of leadership will no longer get you where you want to go. But how do you learn these new behaviours to help you lead in the fast-paced, ever-changing world that is the 21st century?

What if a horse could show you a new paradigm? A way of acting and being that will serve you more effectively in the future. After all horses have existed for millions of years and have learnt how to

adapt and become agile to survive in their surroundings. Some might say they have learnt to lead-on-the-hoof.

The challenges the herd face daily mirror some of the challenges that business is facing today. They teach us how to stay grounded and present in times of chaos, and how to summon moment to moment calm, strength, focus, respect, and trust to maintain a mutually safe and beneficial working relationship. They offer immediate feedback about our presence, emotional intelligence, and body language. They model for us how to work as a real team, one where the leadership is shared, where communication is authentic and where the vision is crystal clear. How would you like these traits in your business?

During this practical, interactive masterclass you will have the unique opportunity to work hands on with the horses to receive 100% unbiased instant feedback about your leadership style and the impact you have on others.

  • Are you an inspiring, compelling and motivating leader who people want to follow?
  • Are your behaviours aligned and congruent?
  • Is your communication clear and effective?

And if things are not going as planned then you have an opportunity to re-calibrate

what you’re doing and experience a different result.

There is no horse riding during this masterclass as all sessions are carried out on the ground and it doesn’t matter whether you have any horse experience or not. The opportunity for a breakthrough, whether in your business or personal life, is profound. This event is all about experiential learning, so you will also be participating providing feedback on what you observe.

Some of the outcomes you can expect are:

  • How you need to grow for your business to grow
  • Leading out of your comfort zone
  • How to use your leadership strengths to overcome barriers to success
  • The importance of body language and how to communicate with clarity
  • Creating a collaborative team
  • Negotiating conflict
  • and so much ……….

ABOUT THE SPEAKER

Julia Felton is a Change Catalyst and the Herd Leader at Business Horse Power Ltd, a company dedicated to supporting businesses with an entrepreneurial spirit to grow and become more productive and profitable. Uniquely, she partners with her herd of horses to help senior executive and business leaders to embed a shared purpose, evolve their leadership capability and empower team members so they can enable sustainable change in the workplace.

 Through experiential workshops, executive coaching and mentoring she encourages business leaders to challenge the status quo and step out of their comfort zone to see things from another perspective. She believes business can be improved through leveraging the wisdom of horses and applying the laws of nature where there is no wasted time, energy and resources.

Julia has a 25-plus year proven track record in business with companies like Arthur Andersen and Deloitte. This extensive background in business enables makes her a master translator when running her workshops with horses as she can easily translate what is happening in the barn back to the boardroom so that clients can readily appreciate the practical application of the business lessons they experience.

Julia is also the creator of the Business-on-the-Hoof Blueprint – a framework for creating an agile, purpose-driven business that can thrive in today’s challenging environment, and that is sustainable and consciously aware of how it impacts society. She is also a sought after international speaker

Julia is also the author of two books: Unbridled Success: How The Secret Lives Of Horses Impacts Leadership, Teamwork and Communication and The Alchemy Of Change: Ancient Wisdom Re-Invented To Unlock The Potential Of Leaders and Teams.

 

Yorkshire Lawyer Leadership Group – Small Legal Practice Forum

Announcing the launch of the new group for small law firms and sole practitioners.

The Yorkshire Lawyer Leadership Group is an independent leadership development forum for legal businesses based in Yorkshire.

Tim Stone, 3volutionI would recommend the group to prospective members because it’s very helpful to be able to discuss issues with peers.’

Following on from the success of the Yorkshire Lawyer Leadership Group (which has been running for 8 years), Lisa Lister (Progress Marketing Ltd) is delighted to be joined by Ann Page (Yorkshire Courses for Lawyers) to launch a second group aimed specifically at the small legal practices and sole practitioners sector.

This new Forum includes small firms, sole practitioners, (who work on their own or run a small practice) and consultant solicitors who may be attached to a virtual or ‘real’ firm.

Its focus is to provide leadership support in a confidential arena where like-minded lawyers can discuss with others the challenges of running a legal practice.

Michelle Hazlewood, JG&P Solicitors ‘I enjoy attending the group because of the insightful discussions on relevant topics. It provides an opportunity to have open communication within a direct and relevant peer group.’

Zoe Robinson, Raworths Solicitors‘ It is an opportunity to share and discuss problems in a safe forum and learn about topical issues/trends. It can be reassuring to find that others experience similar problems and hear how they deal with these issues.’

The format is 8-11am and includes breakfast and informal networking followed by facilitated discussions on issues and challenges raised by group members.

Members will feel supported and able to sense check their ideas based on other peoples experiences and grow their legal practices using peer group feedback.

There will also be opportunities to provide business referrals to members within the Forum.

The Forum will be chaired by Lisa and Ann and will meet 6 times a year at Carrwood Park, Swillington Common Farm, Selby Road Leeds LS15 4LG

The dates are as follows:

  1. 3rd October 2018
  2. 21st November 2018
  3. 23rd January 2019
  4. 13th March 2019
  5. 22nd May 2019
  6. 10th July 2019

The cost for the first session is £150+vat which would then be deducted from the annual £895+vat membership should you chose to join. We look forward to welcoming you to the Forum

To register your interest in attending the first session on 3rd October please contact Lisa Lisa on 0787 9820725 or email: lisalister@progressmarketing.co.uk

Next PM Forum event: Video content creation: How to realise maximum impact

If you’re not already creating video content the chances are that you and your firm have thought about it. But what should you create and why, and how do you make sure you get a return?

Julie Tumilty, Managing Director of Feature Media will deliver a workshop including top tips for providing engaging content, from strategic planning: what content to produce, what to include and how to structure it, through to delivery and what platforms to use in order to realise maximum impact?

This workshop will:

  • Present you with the pros and cons of producing video content internally or with an external provider so you can make a more informed decision.
  • Give some top tips for creating engaging content internally.
  • Provide a template brief to help you get the most from external providers.
  • Provide strategy ideas and tips to measure engagement and ROI.

We’ll also look at how and what you should be measuring to work out your ROI, using some basic free and more advanced paid for technology.

If you are a professional services but not currently a member of PM Forum click here to come along and see what it’s all about.

 

PM Forum
Resilience: How to thrive at work in the 21st Century

The Yorkshire PM Forum was delighted to welcome Nick Girling from NGA Ltd to talk about resilience and poor mental health in the workplace. The event was hosted by Lupton Fawcett Solicitors, who looked after us wonderfully as always.

The Thriving at Work report, published in 2017, puts the annual cost to the UK economy of poor mental health at up to £99bn, of which about £42bn is borne by employers. The authors were shocked to find the number of people forced to stop work as a result of mental health problems was 50% higher than for those with physical health conditions.

Nick covered three important areas:

  • Don’t wish for more time, wish for more skills
  • Managing your DSDE patterns (Device, Sleep, Diet & Exercise
  • Emotional resilience

I wanted to thank Nick personally for a thought provoking session and would recommend him to work within your businesses helping the senior management team to set a framework to enable all emplyees to thrive in the workplace and achieve a sustainable work life balance.

law firm leadrsgip group
Announcing next date for the Yorkshire Lawyer Leadership Group

Thanks to all who attended the last Yorkshire Lawyer Leadership Group on 10th May. As always lively debate on the challenges faced by the legal sector and the roles Managing Partners have to play. The next and final meeting for this 2017/18 season will take place 5th July at Carrwood Park.

Denis and I look forward to seeing you there.

peer group learning
Announcing the next Yorkshire Leadership Group (2)

The next Yorkshire Leadership Group is going to be 12th June at Rudding Park and the timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Masterclass with Richard Hoyle on Insights discovery into leadership (see below)

12.30pm   Buffet lunch

1.30pm     Facilitated peer group discussion of issues raised by attendees on the day

4.00pm     Close

Richard Hoyle of MR Dynamics (www.mrdynamics.com). Richard works with leaders and teams to help them become more effective through increasing self-awareness and understanding of other people. One of his main tools is Insights Discovery which is used to understand different personalities and we shall be providing an opportunity for members to undergo a personal Insights Evaluation.

The cost for the taster is £125+vat and includes all refreshments

Networking can be fun, especially at the Leeds Fashion Ball

The Yorkshire Leadership Group (which I run with the wonderful Denis Kaye) and Professional Marketing Forum (where I am Regional Director for Yorkshire) partnered last week with the Leeds Fashion Ball @FBFashionBall. The star studded, black tie event is organised by Lisa Darwin @eventium and manages to combine great people, glitz and glamour with a very relaxed atmosphere. Around 1000 of the good and the great are there from most of the Professional Services world and Lisa even manages to persuade employees from Managing Director to trainee to model on the catwalk.

I organised a table including Chamberlain & Co Insolvency Practitioner, Hudgell Solicitors, Northern Media and HR180 and their guests over from Ireland, the PM Group. Even though a few of us had ridiculously early starts the following day, including two flying at 7am back to Ireland, I am pleased to report that at least some of my trusted cohort made it to the aftershow party until the wee hours!!

I was delighted that two of my clients joined in the modelling and strutted their stuff with aplomb. I presented 2 awards on behalf of the Professional Marketing Forum for Marketing Team of the Year which went to Clarion Solicitors (pictured) and Social Media Team of the Year which went to Resource – congratulations to both companies.

All in all a great night, Lisa’s enthusiasm is infectious and I can thoroughly recommend this to firms for their client and staff alike to see that the professional services market are completely approachable and able to let their hair down away from the day job.

Images: Left to right: Jenny Rennocks, Laura Courbet, Lauren Perry;  Clarion Solicitors and Lisa Lister, Progress Marketing Ltd

Strategic Business Growth Programme

Lisa Lister from Progress Marketing is delivering the Strategic Business Growth Programme as a growth coach helping business owners with their growth and strategic marketing plans. Read More “Strategic Business Growth Programme”