If you’re not already creating video content the chances are that you and your firm have thought about it. But what should you create and why, and how do you make sure you get a return?

Julie Tumilty, Managing Director of Feature Media will deliver a workshop including top tips for providing engaging content, from strategic planning: what content to produce, what to include and how to structure it, through to delivery and what platforms to use in order to realise maximum impact?

This workshop will:

• Present you with the pros and cons of producing video content internally or with an external provider so you can make a more informed decision.
• Give some top tips for creating engaging content internally.
• Provide a template brief to help you get the most from external providers.
• Provide strategy ideas and tips to measure engagement and ROI.

We’ll also look at how and what you should be measuring to work out your ROI, using some basic free and more advanced paid for technology.

If you are a professional services but not currently a member of PM Forum click here to come along and see what it’s all about.

The Yorkshire PM Forum was delighted to welcome Nick Girling from NGA Ltd to talk about resilience and poor mental health in the workplace. The event was hosted by Lupton Fawcett Solicitors, who looked after us wonderfully as always.

The Thriving at Work report, published in 2017, puts the annual cost to the UK economy of poor mental health at up to £99bn, of which about £42bn is borne by employers. The authors were shocked to find the number of people forced to stop work as a result of mental health problems was 50% higher than for those with physical health conditions.

Nick covered three important areas:

• Don’t wish for more time, wish for more skills
• Managing your DSDE patterns (Device, Sleep, Diet & Exercise
• Emotional resilience

I wanted to thank Nick personally for a thought provoking session and would recommend him to work within your businesses helping the senior management team to set a framework to enable all emplyees to thrive in the workplace and achieve a sustainable work life balance.

Thanks to all who attended the last Yorkshire Lawyer Leadership Group on 10th May. As always lively debate on the challenges faced by the legal sector and the roles Managing Partners have to play. The next and final meeting for this 2017/18 season will take place 5th July at Carrwood Park.

Denis and I look forward to seeing you there.

The next Yorkshire Leadership Group is going to be 12^th June at Rudding Park and the timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Masterclass with Richard Hoyle on Insights discovery into leadership (see below)

12.30pm   Buffet lunch

1.30pm     Facilitated peer group discussion of issues raised by attendees on the day

4.00pm     Close

Richard Hoyle of MR Dynamics (www.mrdynamics.com). Richard works with leaders and teams to help them become more effective through increasing self-awareness and understanding of other people. One of his main tools is Insights Discovery which is used to understand different personalities and we shall be providing an opportunity for members to undergo a personal Insights Evaluation.

The cost for the taster is £125+vat and includes all refreshments

The Yorkshire Leadership Group (which I run with the wonderful Denis Kaye) and Professional Marketing Forum (where I am Regional Director for Yorkshire) partnered last week with the Leeds Fashion Ball @FBFashionBall. The star studded, black tie event is organised by Lisa Darwin @eventium and manages to combine great people, glitz and glamour with a very relaxed atmosphere. Around 1000 of the good and the great are there from most of the Professional Services world and Lisa even manages to persuade employees from Managing Director to trainee to model on the catwalk.

I organised a table including Chamberlain & Co Insolvency Practitioner, Hudgell Solicitors, Northern Media and HR180 and their guests over from Ireland, the PM Group. Even though a few of us had ridiculously early starts the following day, including two flying at 7am back to Ireland, I am pleased to report that at least some of my trusted cohort made it to the aftershow party until the wee hours!!

I was delighted that two of my clients joined in the modelling and strutted their stuff with aplomb. I presented 2 awards on behalf of the Professional Marketing Forum for Marketing Team of the Year which went to Clarion Solicitors (pictured) and Social Media Team of the Year which went to Resource – congratulations to both companies.

All in all a great night, Lisa’s enthusiasm is infectious and I can thoroughly recommend this to firms for their client and staff alike to see that the professional services market are completely approachable and able to let their hair down away from the day job.

Images: Left to right: Jenny Rennocks, Laura Courbet, Lauren Perry;  Clarion Solicitors and Lisa Lister, Progress Marketing Ltd

Lisa Lister from Progress Marketing is delivering the Strategic Business Growth Programme as a growth coach helping business owners with their growth and strategic marketing plans. Read More “Strategic Business Growth Programme”

The Yorkshire Leadership Group is delighted to announce that it will be partnering with the Leeds FB Fashion Ball 2018. Read More “Yorkshire Leadership Group partner with FB Fashion Ball”

Marketing automation tools can have an transformational effect on your business if correctly integrated in to your processes. As an Infusionsoft Certified Partner, we have experience in both identifying Read More “How can your business use marketing automation tools effectively?”

The Yorkshire Lawyer Leadership Group will be running its next session 10th May.

15 Managing Partners from law firms all over Yorkshire come together for half a day to discuss all their challenges and issues. Read More “Yorkshire Lawyer Leadership Group 10th May 2018”

We are delighted to announce that Progress Marketing have achieved Infusionsoft Certified Partner accreditation status following a rigorous training and certification process. Read More “Infusionsoft Partner Certification”