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Eyes open – a framework for implementing business change

With thanks to our guest blogger: Richard Hitchcock, Tackle Management Consultancy

Change and project management

Change is small word with a big meaning – there is a myriad of reasons why change may be necessary in your business and there are many different types of change that may be required.  Sometimes the need for it stealthily creeps up on you, sometimes it hits you from out of nowhere and sometimes you’ve strategically anticipated the need for it and got a plan to do something about it.  Whatever the start-point and whatever the change that’s required, progressive businesses need to be ready to embrace it in all its guises in order to grow and remain competitive.

There are many bodies of work on change management and numerous aspects that need to be covered when considering and planning change but, in this piece, I will focus on the headline framework that needs to be in place to ensure that the necessary change project or programme has a greater chance of success.

Implementing change is challenging and it requires skill and commitment – those that have their eyes open and recognise this are already at a significant advantage.

Where do we start?

The starting point of any change exercise is the senior team accepting that change is necessary, understanding that there may be some challenges to achieve successful implementation, but also having a very clear line of sight as to why the change is necessary.  After this, the most important aspect to fix in your mind, is that change doesn’t happen without people.  It is you and your employees that will either make the change happen or will doom it to failure.  If you think you can successfully push through change by bypassing your employees, or that it will happen by osmosis, then I would strongly advise you not to start!  Change done badly has the capacity to instigate a range of emotional and disruptive influences from resistance to confusion and anxiety to frustration.  Change done well, however, can help to transform your business.

The six-step framework

it is important to understand that all the steps described are necessary and there are no short-cuts without risk.

  1. Vision – be totally clear on the rationale for the change and be able to describe and communicate the benefits of the change throughout the business and beyond. Without tangible benefits understood by all, no change will take hold.  The senior team needs to create a strong awareness and desire for the change to be grasped and implemented.
  2. Skills & Knowledge – ensure that you have the skills and knowledge in place to manage and implement the change (a project manager) and, crucially, for your employees to operate effectively in the new state. New knowledge will be required for them to effect the change, but new skills – the ability to apply the new knowledge – will be essential and will be required at an individual level.
  3. Incentives – change doesn’t just happen because you tell your staff that it needs to. They need to understand what the incentive is for them, as individuals, as teams and as a business, to actively take part in the change to maximum effect.
  4. Measures –alongside any incentive, there also needs to be a measurement system that tracks and feeds-back on the success of the new state. Don’t put change in place without being able to measure success and create feedback and learnings.
  5. Resources – ensure that you have the right resources in place to develop and implement the change, but also that you have allocated any resource that is required to make the change happen ‘on the ground.’
  6. Plan – change needs to be planned and managed and having a plan in place with a responsible and competent individual is crucial. Importantly, part of the plan also needs to be a focus on methods that ensure that the change is sustained long after the implementation phase.

Change is both challenging and exciting and the benefits can be transformational, so having your eyes fully open to all these factors puts you at a distinct advantage.  Having a framework can then help to make the change more tangible and manageable.

And, remember, change is about people, and having them actively involved in the journey is absolutely essential.  It’s your duty to involve, communicate, coach, celebrate success and learn from failures.  It’s possible that not everyone will come with you on the journey but give them the opportunity and see where it takes you.  There are few things in business more rewarding than successfully managing and implementing change because of the positive effect it can have on business performance.  With your eyes open to all of the factors and the framework in place, there is no need to be scared about implementing change.

Richard Hitchcock is a Yorkshire-based management consultant who specialises in improving business performance through a very hands-on approach to change and project management and by creating better systems, processes and organisational structures.  His work is focused on substantive SMEs across numerous industry sectors and 3rd Sector organisations.


t: 07947 691847

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