Being your own boss can bring plenty of benefits, with the chance to set your own hours being just one. But in every company, there’s always something which remains at the very bottom of the pile – and during my 12 years writing content for fellow businesses, I’ve realised that the ability to ‘shout about yourself’ online is amongst my clients’ biggest concerns.
If I’m honest, I’m not a huge fan of self-promotion myself; it’s for that reason, that I’ve even hired the help of a fellow copywriter to publish some of my social media ads. The fact is, while we often enjoy talking about ourselves – at least to our friends, family and clients – few of us like to do so publicly.
But it’s something I’ve learned to get a bit better at – and you should, too. So, what can you do? You can start by writing a case study and publishing it on your blog. This is a relatively simple task to begin with, since you’re not really talking about yourself but putting into words a project you’ve completed for someone else.
What is a case study?
Simply put, a case study details what you’ve done for your client, any challenges you may have faced – and the outcome.
So, perhaps you’re a furniture company who’s been tasked to create a bespoke line of sofas for, say, a restaurant. In order to sell your services and those of the business you’ve worked with, you could add a few lines about the project itself, some ‘before and after’ pictures and a testimonial from your client.
Then, you’ll want to publish it on your site and push it out on your social media channels. You could also create a press release from your case study, sending it to key media contacts at relevant newspapers. Start with your local papers and then look for industry-specific titles. For example, the sofa firm might approach a furniture magazine, or even a publication which features products made by hand.
What will you gain from writing a press release?
You’re probably wondering why you should write a case study – and there are plenty of reasons. Here are just a few:
- Providing you populate your case study with relevant key words, once you publish it online it should help boost your Google ranking by improving the SEO (search engine optimisation) on your website
- It creates brand awareness; by sharing your case study with your social media followers, you’ll be letting people in on the products and services you can offer them
- It helps you build your brand ‘story’, by allowing people to get a glimpse of how you operate
- It builds client trust; if people can see the great results you’ve achieved for others, they’ll be more likely to come to you when they need you to undertake a similar project
- It can give you the edge over competitors.
Here at Progress Marketing, we’re offering a brand-new case study and press release writing service to our clients. So, if you do feel you could benefit from a hand, please do get in touch as we’d love to chat through your requirements.
Contact Lisa Lister to chat about how we could help on 0787 9820725