Being your own boss can bring plenty of benefits, with the chance to set your own hours being just one. But in every company, there’s always something which remains at the very bottom of the pile – and during my 12 years writing content for fellow businesses, I’ve realised that the ability to ‘shout about yourself’ online is amongst my clients’ biggest concerns.
If I’m honest, I’m not a huge fan of self-promotion myself; it’s for that reason, that I’ve even hired the help of a fellow copywriter to publish some of my social media ads. The fact is, while we often enjoy talking about ourselves – at least to our friends, family and clients – few of us like to do so publicly.
But it’s something I’ve learned to get a bit better at – and you should, too. So, what can you do? You can start by writing a case study and publishing it on your blog. This is a relatively simple task to begin with, since you’re not really talking about yourself but putting into words a project you’ve completed for someone else.
What is a case study?
Simply put, a case study details what you’ve done for your client, any challenges you may have faced – and the outcome.
So, perhaps you’re a furniture company who’s been tasked to create a bespoke line of sofas for, say, a restaurant. In order to sell your services and those of the business you’ve worked with, you could add a few lines about the project itself, some ‘before and after’ pictures and a testimonial from your client.
Then, you’ll want to publish it on your site and push it out on your social media channels. You could also create a press release from your case study, sending it to key media contacts at relevant newspapers. Start with your local papers and then look for industry-specific titles. For example, the sofa firm might approach a furniture magazine, or even a publication which features products made by hand.
What will you gain from writing a press release?
You’re probably wondering why you should write a case study – and there are plenty of reasons. Here are just a few:
- Providing you populate your case study with relevant key words, once you publish it online it should help boost your Google ranking by improving the SEO (search engine optimisation) on your website
- It creates brand awareness; by sharing your case study with your social media followers, you’ll be letting people in on the products and services you can offer them
- It helps you build your brand ‘story’, by allowing people to get a glimpse of how you operate
- It builds client trust; if people can see the great results you’ve achieved for others, they’ll be more likely to come to you when they need you to undertake a similar project
- It can give you the edge over competitors.
Here at Progress Marketing, we’re offering a brand-new case study and press release writing service to our clients. So, if you do feel you could benefit from a hand, please do get in touch as we’d love to chat through your requirements.
Contact Lisa Lister to chat about how we could help on 0787 9820725
The next 2 Yorkshire Leadership Groups are going to be on 28th November for the original group 1 and 27th November for group 2 at Rudding Park.
The timetable is as follows:
8.15am Registration, coffee and bacon muffins
8.45am Masterclass with Grant Leboff -What the sex pistols can teach you about marketing!
12.30pm Buffet lunch
1.30pm Facilitated peer group discussion of issues raised by attendees on the day
The cost for the taster is £125+vat and includes all refreshments
For further details and place reservations:
What the sex pistols can teach you about marketing!
What can an English punk rock band formed in London in 1975 teach us about the world of marketing today?
Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment.
Much of this thinking can be understood by identifying some of the factors in the meteoric rise of The Sex Pistols. Although they lasted just two-and-a-half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music
In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.
He will explore:
- The KSJO radio interview – How companies differentiate
- The Today Programme – Establishing an effective marketing department
- Anarchy In The UK – The key to engaging prospects and customers
- Punk Politics – Creating effective digital communications
- The Bromley Contingent – Earning mindshare in today’s business environment
- Early Seventies Britain – Why an ethos matters
- The First NME Interview – Being able to articulate your value proposition succinctly
- The December 1976 Tour – Persuading prospects to buy
- Malcolm McLaren – Leveraging existing communities The Week There Was No Number One – Context and its importance in messaging
Grant Leboff is one of the UK’s leading Sales and Marketing experts and a YLG favourite.
His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September last year. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.
A thought leader in his field, Grant’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests. Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world – www.stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever-changing business environment.
Grant is a Fellow of The Institute of Direct and Digital Marketing as well as being a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.
Booking and further information
Contact Denis Kaye (firstname.lastname@example.org) or
Lisa Lister (email@example.com)
If you’re not already creating video content the chances are that you and your firm have thought about it. But what should you create and why, and how do you make sure you get a return?
Julie Tumilty, Managing Director of Feature Media will deliver a workshop including top tips for providing engaging content, from strategic planning: what content to produce, what to include and how to structure it, through to delivery and what platforms to use in order to realise maximum impact?
This workshop will:
- Present you with the pros and cons of producing video content internally or with an external provider so you can make a more informed decision.
- Give some top tips for creating engaging content internally.
- Provide a template brief to help you get the most from external providers.
- Provide strategy ideas and tips to measure engagement and ROI.
We’ll also look at how and what you should be measuring to work out your ROI, using some basic free and more advanced paid for technology.
If you are a professional services but not currently a member of PM Forum click here to come along and see what it’s all about.