For 17 years Progress Marketing have been delivering business development support to professional services firms. This has traditionally taken the guise of team meetings or 1-1’s helping individuals:
- define and articulate their proposition
- grow their target networks
- create engaging and influencing content
- maintain strong intermediary contacts
- increase conversions
Obviously recent events have changed the working landscape, your fee earners are now presumably firmly ensconced at home. The challenge now is to keep them positive and productive. They need to feel supported, motivated and with a clear plan. Doing the day job shouldn’t be too difficult for them, delivering centralised training should also be achievable but the business development side of things is not often something that comes naturally to all lawyers and accountants.
That’s where we come in, we can “drop-in” virtually on a 1-1 or team basis, help set their individual BD priorities for the next 14 days, give them structure and tasks, check they have all the knowledge they need, LinkedIn training etc and also ask about their well-being and flag any issues to HR. We have the advantage of being impartial and not seem like we are checking up on them. From their perspective their employer is offering support through challenging times.
Homeworker Business Development Coach
Initial free consultation with head of BD to define and scope objectives
The service is delivered through Zoom video conferencing.
Half hour meeting every 14 days
Cost: £75 per person
Please contact Lisa Lister 0787 9820725
The Yorkshire Leadership Group (which I run with the wonderful Denis Kaye) and Professional Marketing Forum (where I am Regional Director for Yorkshire) partnered last week with the Leeds Fashion Ball @FBFashionBall. The star studded, black tie event is organised by Lisa Darwin @eventium and manages to combine great people, glitz and glamour with a very relaxed atmosphere. Around 1000 of the good and the great are there from most of the Professional Services world and Lisa even manages to persuade employees from Managing Director to trainee to model on the catwalk.
I organised a table including Chamberlain & Co Insolvency Practitioner, Hudgell Solicitors, Northern Media and HR180 and their guests over from Ireland, the PM Group. Even though a few of us had ridiculously early starts the following day, including two flying at 7am back to Ireland, I am pleased to report that at least some of my trusted cohort made it to the aftershow party until the wee hours!!
I was delighted that two of my clients joined in the modelling and strutted their stuff with aplomb. I presented 2 awards on behalf of the Professional Marketing Forum for Marketing Team of the Year which went to Clarion Solicitors (pictured) and Social Media Team of the Year which went to Resource – congratulations to both companies.
All in all a great night, Lisa’s enthusiasm is infectious and I can thoroughly recommend this to firms for their client and staff alike to see that the professional services market are completely approachable and able to let their hair down away from the day job.
Images: Left to right: Jenny Rennocks, Laura Courbet, Lauren Perry; Clarion Solicitors and Lisa Lister, Progress Marketing Ltd