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26th March 2019 Yorkshire Leadership Group

Rudding Park, Tuesday 26th March 2019

Morning masterclass

Revolutionise Your Bottom Line!

With Andy Hanselman

A practical session that takes your people through proven processes into improving profitability. No spreadsheets or financial trickery, but real examples of how 3D Businesses do it – it’s about pricing, it’s about efficiencies, it’s about maximising opportunities, and getting everyone in the business profit focused. The result is a practical ‘Route to Profitability’ plan that people can go away and make work!

The workshop will be in the typical Andy Hanselman Consulting style:

Participative, Practical, Business Focused, Action orientated, and … Fun 

This is what Andy says about himself:

No, I haven’t been up Everest, sailed round the world or won a gold medal (and hey, hats off to those who have!) but I do have over 25 years’ experience researching, working with and learning from these winning 3D Businesses….. and that’s what I share.

Clients tell us they like my real insights into how winning businesses get ahead, and stay ahead of their competitors – and the fact that I share practical stuff people can actually use.

Yes, it fires people up – but it does more than that! I give you the tools and techniques to actually do stuff!

 “We have worked with Andy for many years as a presenter and a fantastic host for our conferences, workshops and away days. Our members love to hear his engaging and practical presentations – His bubbly personality and energy is infectious and this makes his sessions both enjoyable and unique!”

Rachel McDermott, The Entrepreneurs’ Forum

Afternoon peer group issues session

8.15 Breakfast

Masterclass

Lunch

Peer group issues session

4.30 Close

Taster session available £125+vat

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk

Lisa Lister at lisa.lister@yorkshireleadership.co.uk

Lauren Holden
Why You Should Learn to Shout About Your Business Online

Being your own boss can bring plenty of benefits, with the chance to set your own hours being just one. But in every company, there’s always something which remains at the very bottom of the pile – and during my 12 years writing content for fellow businesses, I’ve realised that the ability to ‘shout about yourself’ online is amongst my clients’ biggest concerns.

If I’m honest, I’m not a huge fan of self-promotion myself; it’s for that reason, that I’ve even hired the help of a fellow copywriter to publish some of my social media ads. The fact is, while we often enjoy talking about ourselves – at least to our friends, family and clients – few of us like to do so publicly.

But it’s something I’ve learned to get a bit better at – and you should, too. So, what can you do? You can start by writing a case study and publishing it on your blog. This is a relatively simple task to begin with, since you’re not really talking about yourself but putting into words a project you’ve completed for someone else.

What is a case study?

Simply put, a case study details what you’ve done for your client, any challenges you may have faced – and the outcome.

So, perhaps you’re a furniture company who’s been tasked to create a bespoke line of sofas for, say, a restaurant. In order to sell your services and those of the business you’ve worked with, you could add a few lines about the project itself, some ‘before and after’ pictures and a testimonial from your client.

Then, you’ll want to publish it on your site and push it out on your social media channels. You could also create a press release from your case study, sending it to key media contacts at relevant newspapers. Start with your local papers and then look for industry-specific titles. For example, the sofa firm might approach a furniture magazine, or even a publication which features products made by hand.

What will you gain from writing a press release?

You’re probably wondering why you should write a case study – and there are plenty of reasons. Here are just a few:

  1. Providing you populate your case study with relevant key words, once you publish it online it should help boost your Google ranking by improving the SEO (search engine optimisation) on your website
  2. It creates brand awareness; by sharing your case study with your social media followers, you’ll be letting people in on the products and services you can offer them
  3. It helps you build your brand ‘story’, by allowing people to get a glimpse of how you operate
  4. It builds client trust; if people can see the great results you’ve achieved for others, they’ll be more likely to come to you when they need you to undertake a similar project
  5. It can give you the edge over competitors.

Here at Progress Marketing, we’re offering a brand-new case study and press release writing service to our clients. So, if you do feel you could benefit from a hand, please do get in touch as we’d love to chat through your requirements.

Contact Lisa Lister to chat about how we could help on 0787 9820725

What the sex pistols can teach you about marketing!

The next 2 Yorkshire Leadership Groups are going to be on 28th November for the original group 1 and 27th November for group 2 at Rudding Park.

The timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Masterclass with Grant Leboff -What the sex pistols can teach you about marketing!

12.30pm   Buffet lunch

1.30pm     Facilitated peer group discussion of issues raised by attendees on the day

4.30pm     Close

The cost for the taster is £125+vat and includes all refreshments

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk Lisa Lister at lisa.lister@yorkshireleadership.co.uk

Masterclass details:

What the sex pistols can teach you about marketing!

What can an English punk rock band formed in London in 1975 teach us about the world of marketing today?

Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment.

Much of this thinking can be understood by identifying some of the factors in the meteoric rise of The Sex Pistols. Although they lasted just two-and-a-half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music

In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.

He will explore:

  • The KSJO radio interview – How companies differentiate
  • The Today Programme – Establishing an effective marketing department
  • Anarchy In The UK – The key to engaging prospects and customers
  • Punk Politics – Creating effective digital communications
  • The Bromley Contingent – Earning mindshare in today’s business environment
  • Early Seventies Britain – Why an ethos matters
  • The First NME Interview – Being able to articulate your value proposition succinctly
  • The December 1976 Tour – Persuading prospects to buy
  • Malcolm McLaren – Leveraging existing communities The Week There Was No Number One – Context and its importance in messaging

The speaker

Grant Leboff is one of the UK’s leading Sales and Marketing experts and a YLG favourite.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September last year. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

A thought leader in his field, Grant’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests. Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world – www.stickymarketing.com  produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever-changing business environment.

Grant is a Fellow of The Institute of Direct and Digital Marketing as well as being a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.

Booking and further information

Contact Denis Kaye  (denis.kaye@yorkshireleadership.co.uk) or

Lisa Lister (lisa.lister@yorkshireleadership.co.uk)

 

29th January 2019 Yorkshire Leadership Group

The next Yorkshire Leadership Group 2 is going to be 29th January at Rudding Park – Repton room and the timetable is as follows:

8.15am     Registration, coffee and bacon muffins

8.45am     Masterclass with Dave Hall: Think again! The strategic role of creativity.

12.30pm   Buffet lunch

1.30pm     Facilitated peer group discussion of issues raised by attendees on the day

4.30pm     Close

The cost for the taster is £125+vat and includes all refreshments

For further details and place reservations:

Denis Kaye at denis.kaye@yorkshireleadership.co.uk Lisa Lister at lisa.lister@yorkshireleadership.co.uk

Think again! The strategic role of creativity

With Dave Hall

Objectives

This workshop will demonstrate how creativity can remove the blockages that operate within everyone’s minds, to unleash the power of Breakthrough Thinking, to generate ideas that are both novel and useful. A culture of creativity can substantially differentiate an organisation, attracting and retaining the best staff whilst enhancing added value.

Dave Hall Outcomes

Attendees will leave with:

  • an understanding of the strategic benefit of adopting creative thinking
  • an understanding of the blockages that operate within the mind of all individuals that effectively stifle creativity;
  • practical experience of specific techniques to overcome those blockages;

Approach

By identifying the key blocks to creativity, it is possible to develop strategies to overcome them, and then to release the creative potential of absolutely anyone.

The presentation will explore the following topics:

  1. Blocks • The thinking process • The brain as a patterning system