Being your own boss can bring plenty of benefits, with the chance to set your own hours being just one. But in every company, there’s always something which remains at the very bottom of the pile – and during my 12 years writing content for fellow businesses, I’ve realised that the ability to ‘shout about yourself’ online is amongst my clients’ biggest concerns.
If I’m honest, I’m not a huge fan of self-promotion myself; it’s for that reason, that I’ve even hired the help of a fellow copywriter to publish some of my social media ads. The fact is, while we often enjoy talking about ourselves – at least to our friends, family and clients – few of us like to do so publicly.
But it’s something I’ve learned to get a bit better at – and you should, too. So, what can you do? You can start by writing a case study and publishing it on your blog. This is a relatively simple task to begin with, since you’re not really talking about yourself but putting into words a project you’ve completed for someone else.
What is a case study?
Simply put, a case study details what you’ve done for your client, any challenges you may have faced – and the outcome.
So, perhaps you’re a furniture company who’s been tasked to create a bespoke line of sofas for, say, a restaurant. In order to sell your services and those of the business you’ve worked with, you could add a few lines about the project itself, some ‘before and after’ pictures and a testimonial from your client.
Then, you’ll want to publish it on your site and push it out on your social media channels. You could also create a press release from your case study, sending it to key media contacts at relevant newspapers. Start with your local papers and then look for industry-specific titles. For example, the sofa firm might approach a furniture magazine, or even a publication which features products made by hand.
What will you gain from writing a press release?
You’re probably wondering why you should write a case study – and there are plenty of reasons. Here are just a few:
- Providing you populate your case study with relevant key words, once you publish it online it should help boost your Google ranking by improving the SEO (search engine optimisation) on your website
- It creates brand awareness; by sharing your case study with your social media followers, you’ll be letting people in on the products and services you can offer them
- It helps you build your brand ‘story’, by allowing people to get a glimpse of how you operate
- It builds client trust; if people can see the great results you’ve achieved for others, they’ll be more likely to come to you when they need you to undertake a similar project
- It can give you the edge over competitors.
Here at Progress Marketing, we’re offering a brand-new case study and press release writing service to our clients. So, if you do feel you could benefit from a hand, please do get in touch as we’d love to chat through your requirements.
Contact Lisa Lister to chat about how we could help on 0787 9820725
Announcing the launch of the new group for small law firms and sole practitioners.
The Yorkshire Lawyer Leadership Group is an independent leadership development forum for legal businesses based in Yorkshire.
Tim Stone, 3volution ‘I would recommend the group to prospective members because it’s very helpful to be able to discuss issues with peers.’
Following on from the success of the Yorkshire Lawyer Leadership Group (which has been running for 8 years), Lisa Lister (Progress Marketing Ltd) is delighted to be joined by Ann Page (Yorkshire Courses for Lawyers) to launch a second group aimed specifically at the small legal practices and sole practitioners sector.
This new Forum includes small firms, sole practitioners, (who work on their own or run a small practice) and consultant solicitors who may be attached to a virtual or ‘real’ firm.
Its focus is to provide leadership support in a confidential arena where like-minded lawyers can discuss with others the challenges of running a legal practice.
Michelle Hazlewood, JG&P Solicitors ‘I enjoy attending the group because of the insightful discussions on relevant topics. It provides an opportunity to have open communication within a direct and relevant peer group.’
Zoe Robinson, Raworths Solicitors‘ It is an opportunity to share and discuss problems in a safe forum and learn about topical issues/trends. It can be reassuring to find that others experience similar problems and hear how they deal with these issues.’
The format is 8-11am and includes breakfast and informal networking followed by facilitated discussions on issues and challenges raised by group members.
Members will feel supported and able to sense check their ideas based on other peoples’ experiences and grow their legal practices using peer group feedback.
There will also be opportunities to provide business referrals to members within the Forum.
The Forum will be chaired by Lisa and Ann and will meet 6 times a year at Carrwood Park, Swillington Common Farm, Selby Road Leeds LS15 4LG
The dates are as follows:
- 3rd October 2018
- 21st November 2018
- 23rd January 2019
- 13th March 2019
- 22nd May 2019
- 10th July 2019
The cost for the first session is £150+vat which would then be deducted from the annual £895+vat membership should you chose to join. We look forward to welcoming you to the Forum
The Yorkshire PM Forum was delighted to welcome Nick Girling from NGA Ltd to talk about resilience and poor mental health in the workplace. The event was hosted by Lupton Fawcett Solicitors, who looked after us wonderfully as always.
The Thriving at Work report, published in 2017, puts the annual cost to the UK economy of poor mental health at up to £99bn, of which about £42bn is borne by employers. The authors were shocked to find the number of people forced to stop work as a result of mental health problems was 50% higher than for those with physical health conditions.
Nick covered three important areas:
- Don’t wish for more time, wish for more skills
- Managing your DSDE patterns (Device, Sleep, Diet & Exercise
- Emotional resilience
I wanted to thank Nick personally for a thought provoking session and would recommend him to work within your businesses helping the senior management team to set a framework to enable all emplyees to thrive in the workplace and achieve a sustainable work life balance.
Thanks to all who attended the last Yorkshire Lawyer Leadership Group on 10th May. As always lively debate on the challenges faced by the legal sector and the roles Managing Partners have to play. The next and final meeting for this 2017/18 season will take place 5th July at Carrwood Park.
Denis and I look forward to seeing you there.
We are delighted to announce the official launch of our new Enquiry Management System for UK Law Firms to help you:
– Prevent enquiry leakage
– Increase conversions
– Boost productivity
– Get control of enquiry management data to help grow your practice Read More “Enquiry Management System for Law Firms”