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Crafting a Compelling Value Proposition

Crafting a Compelling Value Proposition: The Cornerstone of Successful Content Creation for Startups and Scale-ups

In today’s fast-paced business landscape, where startups and scale-ups are vying for attention, the significance of a well-defined value proposition cannot be overstated. Building a strong foundation for your content strategy by focusing on your value proposition is key to capturing the interest of potential customers and driving your business towards success.

Understanding the Value Proposition:

A value proposition is the unique promise your business offers to its target audience. It articulates the specific benefits your product or service delivers and why it’s superior to alternatives. Defining this proposition not only helps you align your content with customer needs but also sets you apart from the competition.

The Power of Customer-Centric Content:

Creating content solely based on what you want to say might not resonate with your audience. Instead, turning your attention to what your potential customers want to hear is the game-changer. By addressing their pain points, desires, and challenges, you’re more likely to capture their attention and establish a meaningful connection.

Benefits of Prioritising the Value Proposition in Content Creation:

  1. Relevance and Engagement: Tailoring content to address customer needs directly makes it more relevant. As a result, potential customers are more likely to engage with your content, increasing their interest in your offerings.
  2. Building Trust: Content that speaks to customers’ concerns fosters trust. When they see that you understand their challenges and can provide solutions, they’ll view your brand as a reliable source.
  3. Differentiation: A robust value proposition helps you stand out from the competition. By highlighting what sets you apart, you give customers a compelling reason to choose you over alternatives.
  4. Conversion: Content that resonates has a higher chance of converting leads into customers. When your content aligns with their needs, they’re more likely to take the desired action.
  5. Long-term Relationships: Customer-centric content fosters long-term relationships. By consistently delivering value and solutions, you’ll turn customers into loyal advocates.

Steps to Integrate Value Proposition into Content Creation:

  1. Know Your Audience: Research your target audience’s demographics, preferences, and pain points to create content that genuinely speaks to them.
  2. Define Your Value Proposition: Clearly articulate your unique selling points and benefits in a concise manner.
  3. Map Content to Customer Needs: Align your content topics and messaging with the challenges and desires of your potential customers.
  4. Educate and Solve: Focus on educating your audience about industry trends, problems, and solutions related to your value proposition.
  5. Use Customer Stories: Incorporate real-life success stories that demonstrate how your offerings have positively impacted customers.

Starting your startup or scale-up journey with a strong value proposition as the bedrock of your content strategy is a strategic move that pays off in multiple ways. Prioritising your audience’s needs over your own desires ensures that your content resonates, engages, and ultimately leads to conversions and long-term relationships. Remember, the key to success lies in delivering what your potential customers want to hear, not just what you want to say.

Yorkshire Leadership Group 24th November 2021

We would love to welcome you to our Yorkshire Leadership Group.

It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:
8.15 Breakfast
9-12.30 am Masterclass from Jon Wilks “Boosting A High-Performance Culture.”
Lunch
1-4.30 pm Peer group issues session: where business owners bring their own issues and challenges to discuss
4.30 pm Close

Come along once and see what you think. We are a very friendly, collaborative group of SME Directors from a range of different sectors and sizes.

Masterclass Session

Topic

Boosting A High-Performance Culture

The masterclass will cover:

1.      Reflect, recognize, reward – a look back on what we have accomplished over the course of the pandemic, how we might identify the particular strengths we have demonstrated and what we might do to reward ourselves.
2.      How to keep your business looking forward whilst learning from the past. How to have highly effective discussions with our team members and reports.
3.       Coaching for High Performance Outcomes. What are the secrets that we can learn from other sectors?
4.       The 3 Rings Model revisited. Then and now – what would you change?
5.       How to create a lasting and positive legacy.

This is an interactive workshop with plenty of individual opportunities for comment and participation.

Speaker profile:

Jon Wilks is a leader, coach, mentor and Town Crier! For over a decade he has helped organisations and individuals, at all levels, to improve, grow and sustain. From Coca Cola to Ford and from Plastic Bottle Supplies to Male Voice Choirs, Jon brings effervescence and positivity to his workshops which is both infectious and memorable. You will take away valuable ideas and genuine enjoyment of the day!

To find out more call: Lisa Lister 0787 9820725

Yorkshire Leadership Group 22nd September 2021

We would love to welcome you to our Yorkshire Leadership Group.

It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:
8.15 Breakfast
9-12.30 am Masterclass from Bloojam Consulting “How to Win New Business and Grow Your Firm. Using Insights from Business Psychology to Turbocharge Your Sales Team.”
Lunch
1-4.30 pm Peer group issues session: where business owners bring their own issues and challenges to discuss
4.30 pm Close

Come along once and see what you think. We are a very friendly, collaborative group of SME Directors from a range of different sectors and sizes.

Taster session available £125+vat

Masterclass: How to Win New Business and Grow Your Firm. Using Insights from Business Psychology to Turbocharge Your Sales Team

Goal setting to get better results in challenging times.

The masterclass will cover;

Part 1: Do you know what makes a good salesperson? Can sales skills be developed? Why does sales training fail?

For many people in technical roles, be they accountants, lawyers or engineers, sales is a dirty word. Sending them on sales training courses often has very little impact upon sales performance. Jim and Sarah share their experience of developing the sales capability of people who don’t see themselves as salespeople.

Part 2: How to Hire With Confidence.

If you’ve had your fingers burned when recruiting salespeople into your business, this session will help you to understand what to look for and how to find it when taking on new hires.

Speakers

Jim Bloomfield- Director, Bloojam Consulting Ltd

Experience
Jim has 20 years’ experience in supporting clients to identify and develop their top talent, in particular for salespeople and leaders. He has worked on projects for both UK-based SMEs and globally across Europe, Middle East, North America and Australasia for blue-chip clients including HSBC, KPMG, Legal & General, British Airways & Toyota.

Expertise
Jim is an Associate Member of the Association of Business Psychologists (ABP) and is registered as a Test User: Occupational Ability & Personality with the British Psychological Society (BPS).

Sarah Clapperton – Director, Bloojam Consulting Ltd

Experience
Sarah is a Chartered Business Psychologist with 20 years’ experience working in recruitment, selection and people development. She specialises in the in-depth assessment and development of leaders and strategic salespeople.
Sarah has worked with RBS, Vodafone, Diageo, E.ON, Lloyds TSB and National Australia Group, Capita and Global.

Expertise
Sarah is registered as a Test User (Ability & Personality) with the British Psychological Society (BPS) and accredited to use a range of robust personality tools. She is a Chartered member of the BPS and is registered with the Health & Care Professions Council.

Call to find out more; Lisa Lister 0787 9820725

Yorkshire Leadership Group 7th July 2021

We would love to welcome you to our Yorkshire Leadership Group.

It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:
8.15 Breakfast
9-12.30 am Masterclass from David Hyner “Setting Massive Goals”
Lunch
1-4.30 pm Peer group issues session: where business owners bring their own issues and challenges to discuss
4.30 pm Close

Come along once and see what you think. We are a very friendly, collaborative group of SME Directors from a range of different sectors and sizes.

Taster session available £125+vat

Masterclass: Why “smart” Goals no longer work !

Goal setting to get better results in challenging times.

A fun, challenging and motivational session on goal setting from a researcher and speaker that has presented to over one million people globally over the last twenty years. The session is based around his twenty-two years (258) research interviews with top achievers on personal effectiveness. Fun, challenging and interactive.

The masterclass will cover;

How to behave in the return to the new “normal”
Why “NOW” is the time to drive change
Why “smart” as an acronym is wrong?
How top achievers set MASSIVE Goals!
Increasing your productivity by 26.5% just by changing your daily to-do list?
Why the purpose must be bigger than the goal.

Our speaker: David Hyner:

Lifetime Achievement Award – Inst. of Sales management

Speaker Hall of Fame – Academy for Chief Executives

FPSA – Fellow of the PSA , professional speaking association

PSAE – Professional Speaking Award of Excellence

Yorkshire Leadership Group masterclass 24th March 2021

We would love to welcome you to our Yorkshire Leadership Group.

Under normal circumstances, it takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

We have adapted this now to the following virtual format:

The format is as follows:
10-12 am Masterclass from Jon Wilks “Adjust Your Sails – Leading in Turbulent Times.”
Lunch (sorry this time its BYO!)
2-4 pm Peer group issues session: where business owners bring their own issues and challenges to discuss
4 pm Close

Taster session available £125+vat

Adjust Your Sails – Leading in Turbulent Times

This masterclass will focus on how to energise, motivate and engage your staff and customers during periods of crisis. Specifically, we will cover:

1. How to inspire high performance and engagement with staff
2. Techniques for winning customer loyalty when times are tough
3. Personal mindset and resilience to see you through

This is an interactive workshop with plenty of individual opportunity for comment and participation. You will leave with a toolkit of ideas and skills for coping with the current situation.

Speaker profile:

Jon Wilks is a leader, coach, mentor and Town Crier! For over a decade he has helped organisations and individuals, at all levels, to improve, grow and sustain. From Coca Cola to Ford and from Plastic Bottle Supplies to Male Voice Choirs, Jon brings effervescence and positivity to his workshops which is both infectious and memorable. You will take away valuable ideas and genuine enjoyment of the day!

To find out more call: Lisa Lister 0787 9820725

Yorkshire Leadership Group masterclass 25th Nov 2020

Building a future-orientated strategy
Zoom – Wednesday 25 November 2020

All organisations are facing a significant level of uncertainty which is likely to continue for several months or years. To help leadership teams cope with this situation, Professor Jeff Gold has developed a mediated Strategic Foresight Laboratory.

Prof Jeff Gold
Much of our uncertainty relates to the term: a VUCA world—a world of volatility, uncertainty,
complexity and ambiguity, and the notion that this world is here to stay. Certainly, the Covid 19
pandemic is resulting in new ways of living and working. Anticipation of the future will play an
important role in the safeguarding and improvement of organisations. Leaders of organisations must
become aware of the key trends and patterns that are having an impact on the direction they are
taking and their assumptions that are preventing progress. They must also engage in foresight
planning so that they can develop futures thinking to adapt their strategy proactively to deal with the
uncertainty of the times.

The session will enable participants to learn about:

• the thinking processes, tools and techniques of Strategic Foresight
• develop a shared view about how their organisation’s future might look, and the key factors
that could influence this
• strengthen their ability to respond to future uncertainty by including Strategic Foresight in
their ongoing strategic management.
• how the findings can be built into the organisation’s strategy and how future-oriented
learning can be sustained.

The speaker
Jeff Gold is Professor of Organisation Learning at York and Leeds Business Schools. He is a
strong advocate of the need for actionable knowledge that is rigorously developed but
relevant for practice. He has designed and delivered a wide range of seminars, programmes
and workshops on culture shift, talent management and development, change, strategic
learning, futures and foresight, management and leadership development with a particular
emphasis on participation and distribution. He has worked closely with organisations such
as Skipton Building Society, Hallmark Cards, the NHS, the Police Service, Leeds Bradford
Boiler Company, Lights4Fun and a host of others.

Booking and further information
Contact Lisa Lister at lisa.lister@yorkshireleadership.co.uk 0787 9820725

Launch of new homeworker BD support service

For 17 years Progress Marketing have been delivering business development support to professional services firms. This has traditionally taken the guise of team meetings or 1-1’s helping individuals:

  • define and articulate their proposition
  • grow their target networks
  • create engaging and influencing content
  • maintain strong intermediary contacts
  • increase conversions

Obviously recent events have changed the working landscape, your fee earners are now presumably firmly ensconced at home. The challenge now is to keep them positive and productive. They need to feel supported, motivated and with a clear plan. Doing the day job shouldn’t be too difficult for them, delivering centralised training should also be achievable but the business development side of things is not often something that comes naturally to all lawyers and accountants.

That’s where we come in, we can “drop-in” virtually on a 1-1 or team basis, help set their individual BD priorities for the next 14 days, give them structure and tasks, check they have all the knowledge they need, LinkedIn training etc and also ask about their well-being and flag any issues to HR. We have the advantage of being impartial and not seem like we are checking up on them. From their perspective their employer is offering support through challenging times.

Homeworker Business Development Coach

Initial free consultation with head of BD to define and scope objectives

The service is delivered through Zoom video conferencing.

Half hour meeting every 14 days

Cost: £75 per person

Please contact Lisa Lister 0787 9820725

25th March 2020 Yorkshire Leadership Group

We would love to welcome you to our Yorkshire Leadership Group.

It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:
8.15 Breakfast
Masterclass from Martin Sharp “How to create a profit from technology in your business.”
Lunch
Peer group issues session
4.30 Close

Taster session available £125+vat

Masterclass details:

How to create a profit from technology in your business.”

Confused by current Tech Trends? How to be sure you invest in the right ones for your business and create a profit from technology.

Do you want to have a greater chance of success in your digital journey?
And do you also want to make sure that your digital journey returns a profit? 

Perhaps you find yourself confused by myriad choices and recommendations thus delaying the key investment you need to help your business grow. Maybe your previous investments in technology have not gone well, meaning they didn’t support your business and in many cases, you feel like they are now holding you back. You probably know you need to change, yet there is a lack of clarity as to what change is necessary, causing you to procrastinate and prevaricate.

So imagine that:

✓ You clearly understand what your business needs and can identify the technology and
partners that can get you there, meaning that you see the growth in your business that you
wanted.
✓ You have set up the measures to ensure that the technology will support the business and
have early indicators to keep it on track, so you have the confidence that you will see a good
return on your investment.
✓ You have absolute clarity as to why the IT changes are necessary, and they support your
business. The reason behind the changes are understood and those involved in the
transformation can see the benefits for themselves personally, for the organisation and
those externally to it such as customers, suppliers, regulators or standards bodies. Your
aspirational plan is formed into a clear digital vision that your organisation can use to reimagine
itself, redefining experiences, opportunities and associations.

According to industry analysts such as Gartner, IDC and Forrester to survive and thrive in the 21st
century you need to have a digital strategy, have a clear understanding and alignment with that of
your customers. Marin Sharp will provide a powerful and practical method to develop your digital
strategy and meet your clients in their digital transformation. Also, we will be looking at three new
digital technology trends that are impacting massively on every business and strategies you can
employ to capitalise on them.


This session will enable you to:
✓ Identify which areas in your business digital technology could support
✓ Why you should be making the changes and how they align with your business plan
✓ Where best it will support increasing profit or decreasing cost in your business
✓ What the next steps and measures will be to provide the maximum opportunity for success

Martin Sharp
An International Business Transformer; Award-Winning, Speaker & Coach; and author of award
winning books ‘Digital Transformation: The Significant 7 Imperatives for Delivering Successful
Change In Complex IT Projects’ and ‘Beat the Statistics: The 9 Skills To Ensure You Survive And
Thrive In Business’.
If you have ever given up on something technically complicated or felt that ‘there must be an easier
way’, then you need to talk to Martin and hear him speak. He consistently brings clarity to the most
complex issues. He has worked in the corporate and entrepreneurial world since 1993 and in his own
consulting firm since 2009, delivering transformational change to clients across a wide range of
sectors.

For further information please contact Lisa Lister on 0787 9820725 
22nd Jan Yorkshire Leadership Group

We would love to welcome you to our Yorkshire Leadership Group.

It takes place once every 2 months for a day at the beautiful Rudding Park Hotel.

The format is as follows:
8.15 Breakfast
Masterclass from Jon Wilks “SATISFIED IS NOT SATISFACTORY – Satisfaction is the customer service death knell.”
Lunch
Peer group issues session
4.30 Close

Taster session available £125+vat

Masterclass details:

SATISFIED IS NOT SATISFACTORY

Satisfaction is the customer service death knell. If your customers, clients or supporters are merely satisfied with what they receive from you, then you won’t be in business for long. In 2020 customers have such a range of choice, so many options available to them in all markets, that the concept of aiming to satisfy customers is ludicrously outdated. Tear up your customer satisfaction surveys. Ban use of the word in customer engagement planning. Develop a healthy intolerance of even the notion that you and your staff aim to satisfy customers.

Embrace a new lexicon around customer service – delight, exceed, amaze and inspire. If you really want to generate long term customer loyalty then you need to change the 1990s soundtrack in your commercial heads.

In this lively, interactive and positive workshop, you’ll consider themes and ideas around:

*   Values, ethics, principles and motivations – how do we engineer our internal soundtracks to inspire and energise a new customer service approach? How do we set ourselves up to lead this constructively and effectively? What lessons might we learn from elsewhere? Case studies include New Zealand rugby, Thomas Cook, John Lewis, Starbucks and Dragon Taxis.

*   Leading customer delight – how do we engage our staff to effectively and enthusiastically embrace the challenge? What language might we use? What goals might we set to inspire and motivate? How do we measure our customer delight?

*   TNT and the power of WOW! – how do we find examples of excellence to reinforce our new customer service approach? How do we amplify the key behaviours and approaches which inspire and energise? What is an authentic ‘Wow!’ And how might we replicate and develop it?

You should come along with an open mind, an inquisitive nature and a desire to contribute your own experiences and challenges.

Speaker profile:

Jon Wilks is a leader, coach, mentor and Town Crier! For over a decade he has helped organisations and individuals, at all levels, to improve, grow and sustain. From Coca Cola to Ford and from Plastic Bottle Supplies to Male Voice Choirs, Jon brings an effervescence and positivity to his workshops which is both infectious and memorable. You will take away valuable ideas and a genuine enjoyment of the day!

For further information please call Lisa Lister 0787 9820725

Yorkshire Leadership Group 2019/20 season dates

Dates for the Yorkshire Leader Group 2019/20 season are:

20th Nov 2019

22nd Jan 2020

25th March 2020

20th May 2020

1st July 2020

16th Sept 2020

25th Nov 2020

The group will be in Jupiter Room at Rudding Park Hotel (on ground floor).

Contact: Lisa Lister: 0787 9820725

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